Friday Digital Digest 07/06/2024 - TikTok issues mount, Influencer ‘Cartels’ are on the rise, and Australia drops its case against X
The news in this week’s edition of our #digital and #social digest includes; Australia dropping it’s legal case X, TikTok users are being fed fake election news, and influencer ‘cartels’ are on the rise.
We have also highlighted a new BBC documentary which looks at how social media can hinder the justice system and breed a witch-hunt-like mentality en masse and the role we all play individually.
NEWS
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Australia has dropped its legal battle against X not taking down sensitive videos of the church stabbing which was declared a terrorist incident. With both the eSafety Commissioner and the Prime Minister criticising Elon Musk. X have released a statement saying they are "heartened to see that freedom of speech has prevailed".
With Chinese officials vetoing the sale of TikTok to the US they are now working on a proposal which would see a clone of the algorithm which will run independently for the 170 mil US users of the app.
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As election news hots up the BBC have found that users are being recommended fake AI-generated videos which feature misinformation, and party leaders, cajoling younger users to vote in a certain way.
With the influencer market growing bigger and bigger each year, there’s a new trend appearing with influencer ‘cartels’ emerging. These ‘cartels’ are made up of influencers who like and over inflate engagement rates so they can bolster their prices.
Pinterest have released a new study which shows that utilising both active and passive advertising techniques the platform has generated 170% more total attention to ads than any other social media platform.
WORTH A WATCH ??
With social media penetrating 62% of the world’s population it’s seen almost witch-hunt-like behaviour in some news stories that have gone viral on apps like TikTok. A good example has been the way social media users have demanded Kate Middleton shows herself in public whilst she is undergoing chemo treatment.
The documentary highlights the Idaho Murders case and how many social media users had already made their mind up on who was guilty and in some cases releasing private information, forcing the police to respond publicly in an attempt to reduce harassment of innocent people from the online community - ultimately making us all question our involvement in speculation and how damaging it can actually be.