Freshworks Technology Partnerships

Businesses around the world are in the throes of digital transformation and leaders are increasingly looking to invest in customized solutions to drive results.

It is important now more than ever that SaaS organizations, ISVs, and SI developers make integrations a priority in their development cycle and nurture partner relationships to discover untapped pipeline opportunities.

At Freshworks, we firmly believe that businesses that build together, scale together.?

Freshworks Technology Partners can deliver more value and delight to their customers by integrating their software with the Freshworks product suite. Developers can leverage the Freshworks All-in-One Developer Platform to build tailored solutions that solve critical business problems and promote them on our thriving marketplace with 30,000+ active users, opening up a new channel to generate revenue for their business.?

Benefits of becoming a Freshworks Technology Partner

• Partners can set their business up for success with Freshworks Marketplace and reach customers directly without incurring high overhead expenses associated with setting up a digital storefront.
• Freshworks enables partners to innovate and achieve accelerated growth with extensive developer resources, go-to-market support, brand assets, and sales enablement tools.?
• Through the #PowerOfPartnerships, Freshworks and partners can expand market reach by identifying opportunities for collaboration and mutually building high-value ecosystems.

In addition to these, Freshworks Partners enjoy exclusive access to the partner portal, Freshworks newsletters, and feature releases.

Getting started

1. As a first step, we encourage interested organizations to identify the target audience and market potential for the integrated solution that they want to build. This also includes determining any overlap between Freshworks’ and their customer base.
2. After getting numbers on the overlapping customers and assessing market viability, they can get started by building integration(s) with any of the Freshworks products and listing it on the marketplace.
3. To begin, they can set up a trial account on Freshworks Developer Platform, which can be extended up to 6 months.
4. Once the app is live, we engage in co-marketing based on the appetite of the customers using the integrations and further drive awareness and adoption.

Delivering the cloud promise together

We mutually work with our partners on the Go-To-Market strategies for new business and existing installed base expansion so it aligns with the overall business objective and is beneficial for both parties.

And here are a few ways we showcase the joint value proposition:

• Engaging with partners in demand generation activities such as panels, webinars, roundtables, etc.?
• Facilitating participation in Freshworks and partner flagship events, e-books, and more.
• Co-driving awareness & branding activities including social media announcements and joint blogs.

Here’s what our partners have to say

When customers adopt integrated solutions, it’s a win-win situation for both parties. Our partnership model has been designed to help Freshworks and our Technology Partners leverage combined marketing capabilities and foster a mutually beneficial alliance for business growth.?

Click here to partner with us and start innovating.