Freshness Factor 1-5
Today we would like to talk about Content Freshness Factors and how does they affect rankings, I am referring to an article written by Cyrus Shepard, on “Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings” on December 2011. (I am just make some summary based on that article)
Here you go, we would start from a quote from Amit Singhal, Different Searches have different freshness needs”, but how does Google scores fresh content?
- Freshness by Inception Date: What is the inception date? It means when Google bot first indexes to your documents or crawls some links on your site. (of course newer inception date always better)
- Document Changes (How Much) Influence Freshness: There need to be a significant amount of new content update compare to you just change a single sentence in your site.
- The Rate of Document Change (How Often) Impacts Freshness: The higher degree or frequency of content updating would lead to higher content freshness scoring. (Try to practice bi-weekly updating your blogs or content area at your site)
- Freshness Influenced by New Page Creation: Compare to adding new content in a less frequently manner, usually by adding new pages would boost up your freshness scoring effectively.
- Changes to Important Content Matter More: Put your content changes more on important areas such as main body text or useful guides rather than try to update your advertisement content, navigation or any content below the fold. (Main body text above the fold would be the key)
We would cover 5 Content Freshness Point in this article, for the rest of the five freshness point, we would further elaborate in next post.
Thank you for reading.