Freshly Squeezed: Issue 6

Welcome back to Freshly Squeezed, Marmalade Marketing's Newsletter!

First up, we're sharing our brand new report with you, 'The Impact of AI on Recruitment Marketing', which offers a comprehensive look at AI's transformative role in the industry based on a recent survey we conducted. We've even included a sneak peek at the results below, so keep scrolling!

Also included in this edition are Part Two and Part Three of our new blog series 'The Three Cs of Recruitment Marketing'. This time, we look at attracting top candidates and convincing your colleagues to be the ultimate brand ambassadors.?

Oh and of course, we bring another exciting episode of Growth Bites to your earbuds! This time, Jo chats with Jay Freeman, a pioneer in the Life Sciences recruitment sector, sharing valuable lessons on leadership and the importance of staying grounded.

Sounds good, right? Let's get stuck in!

Free Download: The Impact of AI on Recruitment Marketing

Is that a new download available on Marmalade Marketing 's website?!

You betcha.

You may have seen that we conducted a survey earlier this year, asking recruitment marketers all about their experience with AI on a day-to-day basis. The findings were fascinating! We don't want to give too much away but, here's a sneak peek at some of the key findings. Out of the respondents:

?? 72% of recruitment participants professionals are tapping into AI - but is it all smooth sailing?

? 24% reported a weekly saving of 5-10 hours thanks to AI - but what tools are they using?

Download the report now.

??? What's The Latest?

Here's a roundup of the news we have been talking about in Toast Towers:

• Content-Driven Decisions: This fantastic guide from Turtl , highlights why it's so important to consider behavioural psychology when creating content - especially if you expect your prospects to transform into customers - "how you communicate is just as important as what you say". You can read the guide here.
• LinkedIn Newsletter Updates: LinkedIn now separates comments from newsletter content, making discussions more visible and engaging (look to the right, you should see a comment section now). Also, every time you publish a newsletter, subscribers get email and in-app notifications. Anyone following you will also be prompted to subscribe if they aren't already. This will definitely help to get your content in front of more people! Oh, and you can now generate cover images for your newsletters using the newly integrated Microsoft Designer!
• L’Oréal's Approach to AI in Recruitment: According to Michael Kienle "Talent will never be recruited by a machine" and although "AI can help recruiters tackle high applicant volumes...it can't take on a large role." Does this align with your views or do you feel differently? You can read the full article about L’Oréal's approach to using AI in recruitment here.

Our Insights

Three C's of Recruitment Marketing: Part Two

In Part Two of our new blog series, the Three Cs of Recruitment Marketing, we're all about candidates. Attracting top talent goes beyond the basics like salaries and job titles - it's about making genuine connections and connecting with candidates on a deeper level. With this blog, you can learn how to create tailored profiles that truly resonate with potential candidates' narratives, tapping into their aspirations and challenges too. We also talk about the power of personalising your outreach with effective email marketing and re-engaging passive candidates who have slipped through the cracks.

Read the blog here.

Three C's of Recruitment Marketing: Part Three

We're also treating you to the final instalment of our Three C's series, where we turn the spotlight to colleagues. Finding the right people to work with you is just as important as finding people to work for you. In this blog, we teach you how to whip up an Employee Value Proposition (EVP) that not only talks the walk but walks the walk, truly embodying what your business stands for. We also share tips on making your workplace the place to be - think storytelling through blog articles (like we do), vibrant social media posts, and your team members acting as your biggest brand ambassadors online.

Want to learn how to make your business a talent magnet?

Read the blog here.

?? The Growth Bites Podcast

Are you tired of endlessly scrolling through podcasts, hoping to find one that actually delivers engaging conversations with marketing and recruitment industry leaders? Stop the search and start the play!

Our Growth Bites podcast is the answer to your listening desires, stuffed with insights from top business minds, it's the podcast you didn't know you needed (but now won't be able to live without).

Nice and warm under that rock? Tough! It's time to get out and start listening to the Growth Bites Podcast!

Jo Perrotta sits down with Jay Freeman , the trailblazing Co-Founder and CEO of Panda International , to discuss the complexities of leadership in life sciences recruitment.

From over two decades in the recruitment industry, Jay shares his views on the importance of maintaining emotional balance and self-awareness in leadership, the impact of AI on business processes and how continuous personal and professional growth can drive an organisation forward.

Listen to the full episode here.

Thanks for joining us for this edition of Freshly Squeezed! Want more insights like these delivered straight to your inbox? Be sure to subscribe and never miss out on the latest from us. Until next time!