Freshly Squeezed: Issue 4

Well, look who's back! We are thrilled to see you here again at Freshly Squeezed, your go-to newsletter from the team at Marmalade Marketing.

So, you know the drill, grab a brew and settle in. We've packed this edition with updates and insights that you won't want to miss - including some exciting announcements from the team!

Insights

7 Reasons Your Business Needs a Digital Marketing Audit

Think your digital marketing strategy is bulletproof? Think again! Here are seven reasons why diving into a digital marketing audit isn't just smart - it's essential. Whether it's realigning your aim to hit those ever-shifting business targets, getting more bang for your buck, or truly getting a grip on what tickles your audience's fancy, an audit can do wonders.

And let's not forget about keeping an eye on the competition - what are they up to, anyway? Or maybe you're just curious about fixing those pesky gaps that keep your site from running smoothly. Spoiler alert: it's all in the audit.

Eager to know more? Squeeze the most out of your digital strategy by reading the full details in our latest blog. It's time to give your marketing efforts a little TLC and maybe a dash of tough love!

Read it here and get your marketing mojo back on track!

Megaphones to Whispers: How Recruitment Marketing Became Soft Sell

Shhhh! Can you keep it down, please?

Our hyper-connected (and often, over-stimulated) society has grown weary of megaphone marketing and is well and truly ready to wave goodbye to it. Shouty marketing might still work in an auction house, but today, a softer and smarter approach is required for recruitment.

Shifting from broad, intrusive tactics to methods that respect privacy and earn candidate attention, recruitment marketing has changed drastically in recent years. Join us as we look into the strategies that balance personalisation with privacy, proving that in the digital age, quality content truly reigns supreme.

Read our blog here to discover how to attract the best talent with tact and authenticity.

?? The Growth Bites Podcast

Wouldn't it be great if you could tune into a podcast, that featured epic business leaders in the marketing and recruitment industry, as they share their snippets of wisdom?

Erm, hello?! That's what Growth Bites is all about! Not a subscriber yet? You know what to do.

Jo Perrotta meets Paul Rawson , one of the original "Godfathers" of recruitment marketing, and asks him what he's learnt over the last two decades working in the UK and abroad.

Paul shares his wisdom on the enduring nature of marketing fundamentals, which have remained unchanged for 60 years. He highlights the importance of understanding clients and explores the potential of AI for effectively reaching the right audience.

Listen to the full episode here.

Oh and whilst we're talking about Paul, keep scrolling for some exciting news...

?? Sharing is Caring

What tools has the Marmalade team been loving lately? What articles have we found insightful? What's the latest in marketing? Here's a roundup, oh and you are so welcome, we're nice like that! ??

• Meta's upcoming Llama 3, a large language model with about 140 billion parameters (!), promises to push the boundaries of AI, tackling even the most profound questions. Meanwhile, Meta's image generation tool Emu and the new JEPA technology hint at exciting advancements beyond generative AI.
• Dove predicts that by 2025, a staggering 90% of content that people see online will be AI-generated. In addition to this, a whopping 1 in 3 women and girls feel pressure to alter their appearance. With this in mind, Dove has pledged not to use AI in any of its campaigns, to emphasise the importance of 'real' beauty.
• HubSpot shared their biggest product update announcement of the year so far. From a re-launched Service Hub to the brand-new Content Hub - there's so much to digest! Read all about it here.

?? What’s Occurin’ at Toast Towers?

We are proud to announce the appointment of Paul Rawson MBA as our new Sales & Operations Director!

With remarkable experience in marketing leadership, Paul brings a wealth of expertise to Marmalade. This move is a merger of Paul’s marketing solutions consultancy into Marmalade Marketing's expanding service portfolio. Paul has held prominent positions within leading industry firms and is well-known in the recruitment sector, overseeing an impressive suite of brands and contributing to their substantial growth and success.

Paul will be working with our existing and prospective client base to drive hyper-growth and we can't wait for this exciting phase in Marmalade's journey!

So, What's Next?

You've been Marmaladed again, sorry not sorry! Now that you're all caught up on everything, don't forget to subscribe, to receive a notification when our next newsletter is published.

We say this every month but we really do have some exciting updates on the way and we are buzzing to share them with you.

See you next time!