Freshly Squeezed: Issue 13

Hello lovely subscribers,

How the heck is it March already?! It feels like we were just taking down our Christmas decs five minutes ago, and now Q1 is flying by. Well, we've decided it's basically summer here at Marmalade, what with the tropical weather we've been having (a whole 5+ degrees).

This month's edition is PACKED for you. We're talking AI overwhelm (because, let's be honest, the struggle is real) and how to actually make AI work for your recruitment marketing instead of adding to the chaos. We're also looking into Candidate Impact Reports - the secret weapon that turns your placements into marketing material. Oh, and if you're wondering what the Employment Rights Bill means for recruitment leaders, Jo Perrotta and Paul Chamberlain FRSA break it all down in a new episode of Growth Bites.

Plus, LinkedIn has dropped two major updates that could change how you engage with your network and we've launched two must-download guides: 25 AI Recruitment Megatrends and 25 Recruitment Marketing Trends for 2025. So, if you're looking to get your marketing in shape for the year ahead or even just figure out where to focus your attention, we've got you covered.

So grab a coffee, and let's get stuck in.

??? What's The Latest?

Here's a roundup of the latest news we've been talking about at Marmalade HQ:

• If you're using LinkedIn Newsletters as part of your marketing strategy, here's some good news - They have FINALLY introduced two new metrics: email sends and email open rates! These insights give creators a much clearer picture of how their content is landing in inboxes. With newsletter engagement on the rise (up 47% last year!), this update makes LinkedIn an even stronger platform for professional branding and audience-building. Read more here.
• LinkedIn now shows how many people see your comments - The platform is rolling out comment impression counts, showing you how many times your comments have been viewed. Why does this matter, we hear you ask - well, comments play a huge role in boosting visibility on LinkedIn, and now you can measure just how much impact your contributions are making. This will undoubtedly be a game-changer for engagement strategies, especially for those using comments to increase profile views and expand their network (100% of us then, duh). Want to see how this works? Check out this article for more information.
• The 2025 State of Marketing Report from HubSpot is here - This thing is PACKED with information! It shares strategies, statistics and tactics, all to help you get ahead in 2025. As per usual, they've done the hard work for us and analysed exactly what is driving growth vs. what's no longer working and put it all into a free report that you can access here.

Our Resources:

In typical Marmalade style, we have been up to quite a bit since we last caught up. Let's take a look at everything we've launched in the last month or so, shall we?

25 Recruitment Marketing Trends for 2025

The way recruitment businesses attract clients and candidates is evolving fast now that AI is well and truly on the scene; we all know that. But are you keeping up?

Our free guide, "25 Recruitment Marketing Trends for 2025," is your toolkit for the year ahead. It will help you maximise ROI and, ultimately, build a brand that stands out while everyone else is trying to do the same thing. Absolutely packed with insights from 100+ years of expertise (thank goodness for retinol), this guide is all you need to master your marketing in 2025. If you're serious about making your marketing work harder this year, this is the guide you need, if we say so ourselves - which we do! Download it now.

25 AI Recruitment Megatrends for 2025

AI is shaking up recruitment marketing, but it's crucial that you know how to use it to its full potential.

With so many new tools, platforms, and use cases emerging, it's easy to feel overwhelmed. That's exactly why we created "25 AI Recruitment Megatrends for 2025". Consider it to be your no-nonsense guide to understanding how AI can actually help you grow your recruitment business. We're talking AI-powered market intelligence and personalised email marketing right through to automated social media and game-changing competitor analysis - this guide breaks down what's worth your time and what's just hype. If you're ready to make AI work for you (instead of the other way around), download your free copy now.

Our Insights

Why Candidate Impact Reports Are Your Best Marketing Tool

Your recruitment results speak for themselves, of course, but are you actually telling that story?

Too often, agencies focus on placements rather than impact. But what truly sets you apart isn’t how many CVs you send. It’s what happens after the hire! That’s where Candidate Impact Reports come in. By sharing the measurable success of the candidates you place, these reports build trust, credibility, and long-term client relationships. They don’t just highlight who got hired - they prove the value your recruitment service delivers.

If you’re ready to shift your marketing from “filling roles” to solving real business challenges, this blog is a must-read from Debbie Howsam . Read it here.

AI Overwhelm and How to Tackle it in Recruitment Marketing

AI overwhelm is real.

Recruitment marketers are under pressure to adopt AI, streamline workflows, and boost efficiency - while juggling everything else on their plate. But instead of making life easier, too many tools, conflicting strategies, and a lack of clear direction can leave teams feeling more stressed than ever.

So, how do you cut through the noise and actually make AI work for your business?

In her latest blog, Jo Perrotta shares how recruitment marketers can take control, avoid the magpie effect (collecting tech but never using it), and implement AI with a strategy that actually delivers results.

If AI is feeling more like a headache than a help, this is the read you need.

?? The Growth Bites Podcast

The Employment Rights Bill: What Recruitment Leaders Need to Know

Big legislative changes are coming, and they’re set to shake up the recruitment world. Paul Chamberlain FRSA , Partner and Head of Employment at JMW Solicitors LLP , joins us to unpack the Employment Rights Bill and what it means for recruitment businesses. From day-one unfair dismissal rights to zero-hours contracts, Paul explains the key changes and offers practical advice on how to prepare without hitting the panic button.

Tune in for a detailed analysis of how these changes could impact your business and how to stay one step ahead. This is essential listening for recruitment leaders looking to tackle what’s next with confidence! Listen here.

What's Occurin' at Marmalade?

Do you have time to catch up on our latest webinar?

Still figuring out your recruitment marketing plan for 2025? We hear ya!

That's why we hosted a webinar exploring 25 trends and strategies designed to help you achieve your growth goals, ask the right questions of your marketing team and tackle the challenges recruitment marketers face today. We covered topics like:

?? Using AI and automation to transform your workflow

?? Building credibility with salary surveys and hyper-personalisation

?? Creating standout campaigns with Account-Based Marketing (ABM)

…and plenty more!

Oh, and we were joined by industry pros, including Kamal Ladwa , Jon Brooks , Adam Oldfield , Rob Andrews and our very own Paul Rawson and Jo Perrotta , of course! Missed it? Not a problem. You can watch it on demand here.

Thanks for joining us for this edition of Freshly Squeezed! Want more fabulous bits and bobs like these delivered straight to your inbox every month? Be sure to subscribe and never miss out on the latest from us. Until next time!