Freshly Squeezed: Issue 11
Welcome back to Freshly Squeezed!
As we wrap up 2024, we’re bringing you a bumper edition, packed with everything you need to know to close out the year strong and hit the ground running in 2025. From the latest LinkedIn updates to a pit stop at Number 10 (yes really), we’re barely stopping to take a breath in this issue.
We’re also sharing some fresh insights from our blog, covering everything from branding strategies for the year ahead to the transformative power of sonic identity. Plus, don’t miss the highlights from our latest Growth Bites episodes - two must-listens if you’re serious about data, automation, and making smarter marketing moves.
And, of course, it wouldn’t be Freshly Squeezed without a sneak peek of what’s next. We’ve got a guide to 25 Recruitment Marketing Trends for 2025, a January webinar to unpack them all, and plenty more in store to help you start the new year on the right foot.
Grab a cuppa (or a cheeky mulled wine - it’s December, after all) and let’s get started!
??? What's The Latest?
Here's a roundup of the latest news we've been talking about at Marmalade HQ:
Our Insights
How to Make Your Brand Stand Out in 2025
Branding is no longer just about looking great - it's about creating connections that last. In her latest blog, Leah Brotherton breaks down what it takes to build a brand that grabs attention and sticks in a fast-moving, competitive market.
From crafting a consistent brand promise to building human, relatable connections, Leah shows how the smallest details—like your tone of voice or customer experience—can make the biggest impact. Whether it’s leveraging hyper-personalisation, creating immersive experiences, or using strategic partnerships to expand your reach, this blog is packed with actionable insights to take your brand to the next level in 2025.
Read Leah's blog here.
How to Use LinkedIn's 2024 Updates to Your advantage in 2025
LinkedIn has stepped up its game with new features designed to help you connect and convert more effectively. From sponsored newsletters to thought-leader ads, Nina L. 's latest blog unpacks the updates that every recruitment marketer and business owner needs to know.
Nina explains how these tools, like dynamic UTMs for campaign tracking and in-feed carousels, can make your LinkedIn strategy smarter and more targeted. Plus, her practical tips, like repurposing high-performing content into lead magnets, will help you get more mileage from every post.
If you want to build your influence and make LinkedIn work harder for your business in 2025, this blog is a must-read.
Read it here.
Turn Up the Volume on Your Recruitment Brand: The Power of Sonic Identity
What does your brand sound like? Sonic identity is no longer just a “nice-to-have”. It’s becoming a game-changer in building deeper connections and trust. In her latest blog, Jo Perrotta dives into how leveraging sound can create unforgettable brand experiences.
From the iconic McDonald's “I’m Lovin’ It” jingle to Netflix’s "Tu-dum," Jo explains how brands are using audio to leave a lasting impression. But this isn’t just for global giants—she highlights how recruitment brands can use sonic identity to improve candidate and client experiences, from job application completions to CV uploads.
With the rise of AI, creating tailored sonic experiences is more accessible than ever. Whether it’s using AI tools to develop a unique brand sound or incorporating meaningful audio cues into touchpoints, sonic identity can give your brand a whole new dimension.
Ready to amplify your brand? This blog is the sound investment you need.
Read Jo's blog here.
The Future Sounds Promising: How Sonic Identity Can Empower Your Brand’s Diversity and Inclusivity Efforts
What if your brand didn’t just stand out but connected with every audience, regardless of barriers? In her latest blog, Jo Perrotta explores how sonic identity is revolutionising diversity and inclusivity in recruitment marketing.
From bridging language gaps to making brands more accessible for visually and hearing-impaired audiences, sonic identity goes beyond jingles and logos. It’s about creating an emotional resonance and breaking down barriers. Jo shares how recruitment marketers can use tailored sounds to foster inclusivity—think audio cues for completed applications or soundbites that amplify your employee value proposition (EVP).
She also highlights why accessibility isn’t just a checkbox—it’s a smart strategy for building stronger client and candidate relationships. Ready to make your brand a force for inclusion?
Read Jo's full blog here.
?? The Growth Bites Podcast
领英推荐
Dougie Loan: Automation, Personalisation and Data
In this episode of Growth Bites, Jo chats with Dougie Loan , CRO at SourceWhale , about how technology can empower recruiters to work smarter, not harder. Dougie shares the core features that sets SourceWhale apart, from data accuracy and CRM integration to Campaign AI, a game-changer for outreach personalisation.?
Dougie brings years of experience in recruitment tech to the conversation, sharing insider tips on why SourceWhale’s approach to automation is changing the game. From Campaign AI to CRM integrations, he shares the tools that actually make help recruiters to work smarter and not harder.
Is your recruitment tech actually working for you? After this episode, you’ll know exactly how to find out!?
Listen here.
Adam Oldfield: Data, Automation and Standing Out
Ever feel like you’re scrolling through hundreds of metres of content daily? Adam Oldfield , CEO and founder of Force24 , shares how brands can stand out in a crowded digital landscape. In this episode, Adam reveals the secrets to making automation work smarter (not harder) for recruitment companies. He dives into how to nurture contacts, personalise your marketing, and build a brand presence that doesn’t just compete – it resonates.
Tune in to hear why Adam believes automation isn’t just a tool but a way to empower marketers to work strategically, leverage data, and connect on a personal level.
Listen here.
What's Occurin' at Marmalade?
It's been a busy few weeks here at Marmalade to say the least...
Highlights from Our Latest Webinar: Generate Revenue with Better Data
We hosted a fantastic webinar with the brilliant Kamal Ladwa from Syun Consulting and Nick Washbourne from Force24, where we discussed how recruitment businesses can turn data into revenue. Packed with plenty of insights and expert advice, it was a must-watch for anyone looking to maximise their data's potential!
From Marmalade HQ to 10 Downing Street: Jo Talks AI for SMEs
Believe it or not, this photo wasn't made with DALL-E Open Ai, promise! Last week, Jo Perrotta casually popped over to visit 10 Downing Street to chat all things AI in SMEs. You might have seen her post about it here on LinkedIn:
"AI is not only a tool for business efficiency, but for future growth. It was an honour to be invited, to be heard, and what we truly hope for is real change, to support real businesses and to once again thrive as an economy."
Seriously, what will that woman do next?! We can't wait to find out and share it with you here in Freshly Squeezed - of course.
What's Next?
Well, we’ve somehow squeezed every drop out of 2024 and reached the end of Freshly Squeezed’s first year! Whether you’ve been here since the start or you’ve just joined us, thank you for being part of our little slice of LinkedIn. We’ve shared trends, tips, podcasts, and everything in between, and we hope we’ve sparked some ideas to help you level up your recruitment marketing.
2025 is just around the corner, and we’re cooking up even more—guides, webinars, insider insights, and some surprises too. Trust us, you’ll want to stick around.
Speaking of which...
Brand New: 25 Recruitment Marketing Trends for 2025 Guide
We're giving you a marketing roadmap for the year ahead! Think of it as an advent calendar for recruitment marketers, but instead of chocolate, you get game-changing insights to help your business thrive in 2025. Erm, yes please?! Each week, we’re unveiling a new trend that’s shaping the future of recruitment marketing - from Account-Based Marketing to Personal Branding.
Want the full guide before anyone else? Register for the guide today and start planning your 2025 marketing strategy now.
Upcoming Webinar: Unpacking Our 2025 Recruitment Marketing Trends
?? Thursday, 16th January 2025 | ?? 2:00-2:45 PM
Mark your calendars people! Our January webinar will bring together top industry guests to unpack our brand new guide, leaving you with actionable advice to help you use these trends effectively for your recruitment business.
What to expect:
Sign up now to secure your place and set your recruitment marketing up for success in 2025!
Thanks for joining us for this edition of Freshly Squeezed! Want more insights like these delivered straight to your inbox every month? Be sure to subscribe and never miss out on the latest from us. Until next time!