FRESHEN UP YOUR BRAND USING THIS IDEA

An updated logo can breathe life into your brand. I’m not an expert in this area, but I’ve collaborated directly with teams to freshen up logos a few times in my career. Let’s dive into this week’s Beyond The 615 Column, article # 92.

So, I thought of you when I came across this article about the new hockey team in Seattle. The?article, written by Jay Mistry, wasn’t about hockey; it focused on the amazing work of the Seattle Krakens design team in choosing its logo colors. Mistry explains the use of the color wheel and the relationship between colors.?

FIND COLORS THAT COMPLEMENT IN 3 EASY STEPS

1.Look at the color wheel.

?2.Find a color you love.?

3.Look for the color directly across from the color you love.

That’s its “color opposite,” which is a complementary color.

HERES THE TAKEAWAY?

You can create color schemes that are eye-catching. If you have zero say on your radio station or show’s logo, forward this to the person who does. Your influence could help freshen up the brand and help launch into an exciting new era.

#radioshow #radiopersonality #radiohost #radio #radiodj

?Todd Stach launched Beyond 615, a coaching and consulting business in 2021, where he strives to help others build confidence and discover their full potential. At the time of this article, he serves 25 shows at 10 radio stations. Todd has also written 160+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.