Fresh Views: October 2024 ?? Edition

Hello ?? and welcome to our spookiest (relative to what? who can say!) monthly edition of Fresh Views. In case you missed our weekly emails, this is the place to catch up on all things UX research. Even better, as a subscriber you get to unlock ?? access to exclusive data and content before anyone else.

Inside this issue

• Subscriber exclusive ??: A sneak peek at findings from our new AI in UX Research Report
• Mark your calendly-ers: Building a UX Tool Stack with Gordon Toon of Calendly
• Heather Wright Karlson explains how a UX Metrics Menu will help you show your impact
• Check out our new data on how AI research is conducted in our own platform

Thanks for reading (and not ghosting) this issue!

?? Nick Lioudis

Content & Community @ User Interviews

The (Formerly Known As) Fresh List ??

SUBSCRIBER EXCLUSIVE??

Have the robots ?? infiltrated UX Research? Are they forces for good or evil? Here's what our 2024 AI in UXR Report has to say about (most of) it

The short answer: It's kind of complicated.

For starters, there are some clear use cases for artificial intelligence outlined by our survey respondents within the Research, Design, and Product fields. This includes cutting into the time it takes to summarize and analyze research, as we see here below.

However, the humans (aka you wonderful people) are still spending a fair amount of time checking and correcting errors, as we see here in the drawbacks data.

For this year's report, we also:

• Ranked the most used AI tools used by researchers by teams/departments
• Identified ethical concerns with AI (and the guardrails researchers are putting in place as a result)
• Analyzed how different teams are using AI across the research lifecycle
• Compared findings to our 2023 survey analysis

?? The 2024 AI in UX Research is now live! Get a preview and download the full report + dataset

VIRTUAL EVENTS

Building a UX Tool ?? Stack: A Case Study w/ Calendly

Gordon Toon, Calendly’s Manager of Design and Product Research, has hands-on experience designing, selecting, and implementing his team’s UX tool stack — and he's ready to spill his guts (hooray for more Halloween puns!) on how he's done it.

Join us as Gordon and our friends Sprig give you the lowdown on his research, evaluation, and selection processes that enable better research.

The details: The virtual event starts on Nov. 13 at 2 PM ET / 11 AM PT. Bring your questions for Gordon to answer live.

??? SAVE YOUR SPOT

ON THE BLOG

A Seasoned Researcher Created a UX Metrics Menu to Better Show Research's Impact — Here's How She Built It

Heather Wright Karlson noticed she and her UXR peers were often left disappointed by a common challenge: cross-functional mischaracterizations of UXR impact that only scratched the surface of the positive outcomes they helped achieve.

To help alleviate this pain point, she created a UX Metrics Menu for UXRs to track their impact across the product lifecycle. Read her step-by-step overview, which includes a handy template to make it even easier to create one of your own.

?? READ THE ARTICLE

?? GET THE METRICS MENU TEMPLATE

SPECIAL FEATURES

How are Researchers Studying AI Across Our Own Panel? An Analysis

?? GET THE FULL REPORT

ICYMI

Even more from this past month

• We scorched the earth to update our list of the best AI tools to support your research
• Check out the latest roles recently added to our Ultimate Job Board
• Our Senior Product Manager Luke takes you behind the scenes for a closer look at the technology that powers our participant-matching recruitment system
• What is AI's Impact on UX Research? Our CEO shares his thoughts and predictions

We hope you enjoyed this issue! If you prefer to join the >100K subscribers that receive weekly Fresh Views emails, you can subscribe anytime.