Fresh Updates, a 5 Star Review, Insights, & a Fun Fact!
October Was Quite a Month
A recent Launchpad release included 2 new sources that our customers have been eagerly anticipating: Meta I/O and Google Sheets. You can now pull data directly from these sources and transfer it to your preferred data storage or email.
We also added importable and exportable schemas for GA4, meaning you can share schemas within your team or organization, as well as import our pre-built schemas.
Customer Story: Pixel and Polish
One of our favorite clients is Pixel and Polish, a full-service digital marketing agency focused on hospitality and lifestyle brands. See what founder Ali Pope had to say about us:
"To say that our partnership with Calibrate changed the game for our business is an understatement. Not only do we save nearly an entire workweek each month that was previously spent on manual reporting, but our teams are now empowered with the data they need, when they need it, and in formats that are easy to understand and manipulate."
Thanks, Ali! We love working with you too.
Our Latest Insights
Did you know that removing the old Google UA tracking from your website can help you stay compliant, maintain website security, and boost site speed?
Take a look at our recent article for a walk-through on what you need to do.
Did You Know?
If you work in website analytics, then you're familiar with UTMs -- small bits of code that help track marketing campaigns. But you might not know that UTM stands for “Urchin Tracking Module.” The name comes from Urchin Tracker, software acquired by Google that formed the basis for Google Analytics.