The Fresh Take: Wrapping Up 2024

Whew! 2024 is wrapping up and while it’s as busy as you’d expect around here during year-end season, we’ve been excited to see strong #GivingTuesday results for a lot of programs and we’re excited to keep the momentum going through the New Year and beyond!

One annual flag for all friends of Freshies: As the last flurry of fundraising hits over the next two weeks, our team will be on a more flexible schedule from Christmas Eve to January 2nd. Between hitting “refresh” on reports and being available to help with last-minute year-end questions, many of us will be squeezing in holiday shopping and time with families. But don’t worry—we always have at least one Freshie “on call” at all times, even during the holidays.

Have an urgent question during the next few weeks? Check our holiday outage calendar to see who’s on call or just write [email protected] and someone will be available to help out!

—Rachel & Jenn

2024 was a year of growth, celebration, and impact for our team and clients alike! From conferences and creative campaigns to embracing a four-day work week, we’ve made every moment count—read the full recap here.

As the year comes to a close, we’re reflecting on a full year of Fresh Take newsletters filled with tips, guides, and behind-the-scenes moments. Here’s a look back at some of our favorite resources—perfect for sparking ideas as you plan for 2025!?

• Lights, Camera, QC and then action! Rachel’s take on making quality control fun—and essential—for your digital campaigns.
• Direct response strategies for navigating the 2024 election Sara shared easy, tactical advice for nonprofit messaging during an election year. ?
• Segment Smart: Your Guide to Maximizing Year-End Fundraising This whitepaper, created with Engaging Networks, is full of tips for effective year-end audience communication. Bonus: Don’t miss the accompanying webinar!

Missed these gems? Check out all of our Fresh Take blog posts here.

The year-end rush can be intense, but great music helps keep the energy and focus flowing. The Freshies pulled together a playlist of the songs that kept us inspired and moving during the busiest time of the year. Here are a few of our personal favorites:

• Jenn: Hey You!!! by The Cure (What else would it be?)
• Erin: Coma Girl by Joe Strummer and the Mescaleros?
• Jordyn: 6’s to 9’s by Big Wild (Day Wave Remix)?
• Thelma: Chk Chk Boom by Stray Kids. I’m on a K–pop kick and I cannot be stopped.?
• Sara: Danza Marilù by L'Impératrice. How can this song NOT make you smile and tap your feet while writing your 60th email of the year-end season?
• Rachel: Washing Machine Heart by Mitski. My tweens’ listening habits have officially taken over.

What else are we listening to? Check out the full Fresh Eyes End-of-Year Survival playlist and tell us: what songs would make your year-end playlist?

Thank you for being part of our journey this year. We can’t wait to work with you in 2025. Wishing you peace, joy, and inspiration this holiday season!