THE FRESH POT NEWSLETTER - MARCH 2025 -

SPRING INTO MARKETING ISSUE

WELCOME TO MARCH’S MOMENTUM

March is the bridge between winter’s chill and spring’s renewal—a time of fresh starts, bold strategies, and marketing in full bloom. As the days grow longer, so do opportunities to refresh ideas, refine approaches, and embrace new growth. Whether you’re launching something new, refining your brand, or simply staying ahead of the curve, let’s march forward with energy, creativity, and purpose.

FRESH NEW EPISODE - TACKLING BAD GOOGLE REVIEWS

In this month’s episode of?The Fresh Pot Podcast, we took a deep dive into a topic that every small business owner dreads—bad Google reviews. Whether it’s a frustrated customer, a misunderstanding, or even a completely fake review, negative feedback can feel like a punch to the gut.

We explored the?emotional toll?these reviews can take on business owners and, more importantly,?how to handle them like a pro. From crafting professional responses to legitimate concerns to flagging and reporting fake or malicious reviews, we shared actionable strategies that help businesses protect their reputation and turn bad experiences into opportunities for growth.

If you’ve ever found yourself staring at a one-star review wondering, “Now what?”—this episode is for you!

Checkout All Of Our Episodes Here

FEBRUARY WEBSITE LAUNCHES!

Last month was a busy one at Cup O Code, and we’re excited to share three brand-new website launches! We had the pleasure of working with IV Coffee Co, Think Sunbury, Valley Fusion, and Southside Plumbing and Heating, bringing their visions to life with fresh, functional, and user-friendly websites. Each site was designed to showcase their unique services and enhance their online presence.

BUSINESS BYTES AND BREWS

We had an incredible day of networking, learning, and great conversation at the Cup O Code offices. A huge thank you to our guest speaker, Dan Walsh, Divisional VP at Via Media, for sharing his expertise on media and advertising strategies. Attendees connected over bites and brews, thanks to W&S Distributors and the SBDC, making it another memorable event filled with valuable insights and new opportunities.

If you missed out, don’t worry—this event happens the last Wednesday of every month! Want to join us in March? Check out our Facebook page for the event details!

LET US HANDLE YOUR SOCIAL MEDIA SO YOU CAN HANDLE YOUR BUSINESS

Running a business is a full-time job—managing your social media shouldn’t have to be.?That’s where we come in! Our?Social Media Management?services keep your brand visible, engaging, and growing without the stress of daily posting and content planning.

Here’s what we cover every month:

Content Creation & Posting?– Professionally crafted posts that fit your brand and engage your audience.?

Performance Reporting?– Clear insights on what’s working and where to improve.Whether you need a few posts a week or a full-scale social strategy, we’ve got a package that fits your needs.

Want to boost your social presence??Let’s talk!

Why Doesn’t My Google Ad Show Up?

You’ve set up a Google Ads campaign, your budget is in place, but when you search for your own ad—it’s nowhere to be found. What gives? Here’s what’s happening behind the scenes.

The Google Ads Bidding Process

Google Ads works on an auction system, meaning every time someone searches for a keyword, advertisers bid for a chance to appear. But it’s not just about the highest bid—Google also considers Quality Score (your ad’s relevance, landing page experience, and expected click-through rate).

Why Your Ad Might Not Show Up

Your Budget is Limited – If your daily budget is small, Google paces your ads throughout the day to prevent overspending. Searching for your own ad multiple times (without clicking) may cause Google to show it less to avoid wasting impressions.

Ad Rank Isn’t High Enough – If competitors have higher bids, better Quality Scores, or more relevant ads, they may outrank you in the auction.

Location Targeting – If your ads are set to show in a specific region and you’re searching from outside that area, you won’t see them.

Google Learns from You – If you frequently search for your keywords without clicking, Google assumes the ad isn’t relevant to you and may stop showing it. Instead, use Google’s Ad Preview & Diagnosis Tool to check ad visibility without affecting performance.

Pro Tip: Focus on performance metrics like click-through rate, impressions, and conversions rather than searching for your own ad. That’s the real measure of success!

Thank you for being a part of our community! We're committed to helping you stay ahead of the curve with the latest updates, trends, and best practices. If you have any questions or need assistance, our team is always here to support you.

Until next time, stay inspired and keep building something great.

Warm regards, The Cup O Code Team