THE FRESH POT NEWSLETTER - FEBRUARY 2025 -

THE HEART OF MARKETING ISSUE

?? WELCOME TO FEBRUARY’S HEART & HUSTLE

February may be the shortest month, but it’s packed with energy, passion, and opportunities. As winter lingers, we find warmth in connections—whether in business, creativity, or personal growth. It’s a time to refine goals, embrace fresh ideas, and build momentum for the year ahead. Whether you’re celebrating love, leadership, or simply making the most of each day, let’s dive into February with purpose and excitement.

?? WELCOME TO THE TEAM ??

We’re thrilled to introduce Rashelle Broadhuhn , our newest Business Development Specialist! With over 12 years of experience in web development, project management, photography, and graphic design, Rashelle brings a wealth of expertise to our team. Her background in journalism and web design allows her to craft creative, results-driven solutions that help brands thrive online.

When she’s not helping businesses grow, Rashelle enjoys gardening, spending time with family, and experimenting with homemade recipes—proving that creativity flows in all aspects of her life.

Join us in welcoming Rashelle! ??

?? SPOTLIGHT: GOOGLE BUSINESS PROFILE POSTING & REVIEWS ??

Your Google Business Profile (GBP) is a powerful tool for attracting local customers—but are you making the most of it?

Why Google Business Profile Posts Matter

Regular updates on your GBP keep your business visible, engaging, and relevant. Posting frequently helps potential customers see what’s new and why they should choose you. Consider sharing:

? Special promotions & limited-time offers

? Upcoming events & important updates

? Customer testimonials & success stories

? Seasonal reminders or service highlights

Pro Tip: Consistently posting on your GBP can boost your local search ranking, keeping your business top-of-mind when customers are searching for services like yours.

The Power of Google Reviews

Did you know 90% of consumers read online reviews before making a decision? Encouraging satisfied customers to leave reviews helps build trust, credibility, and search visibility. Plus, businesses with more frequent and positive reviews rank higher in local search results.

How to Get More Reviews:

?? Ask customers directly after a great experience ?? Make it easy—send them a direct link to leave a review ?? Respond to every review (yes, even the negative ones) to show you value feedback

Need help optimizing your Google Business Profile or increasing your reviews? Let’s get your business noticed—reach out today! ??

?? JANUARY WEBSITE LAUNCHES! ??

Last month was a busy one at Cup O Code, and we’re excited to share three brand-new website launches! ?? We had the pleasure of working with J & L Construction, Banty Rooster, and JD Feaster Earthworks Inc., bringing their visions to life with fresh, functional, and user-friendly websites. Each site was designed to showcase their unique services and enhance their online presence.

BUSINESS BYTES AND BREWS

January’s Business Bytes & Brews was an incredible kickoff to this new monthly event at the Cup O Code offices! With great conversation, valuable insights, and fantastic networking, we connected with entrepreneurs and business owners over bites and brews, courtesy of W&S Distributors and the SBDC. A big thank you to our first guest speaker, Chad Evans of Stone State Entertainment, for sharing his expertise on media and content creation.

If you missed out, don’t worry—this event happens the last Wednesday of every month! Want to join us in February? Check out our Facebook page for the event details!

MAXIMIZING SUCCESS:HOW YOUR WEBSITE & GOOGLE ADS WORK TOGETHER

Your website is your digital storefront, and Google Ads is the fast track to getting customers through the door. But are they working together to maximize your success?

A well-optimized website ensures that when potential customers click your ad, they stay and convert. Slow load times, unclear messaging, or a confusing layout can waste your ad spend and send visitors elsewhere. On the flip side, Google Ads can drive targeted traffic to your site, helping you reach the right audience at the right time.

Here’s how to make them work in sync:

? Ensure fast load speeds – Slow pages = lost leads

? Use clear calls-to-action – Guide visitors to take the next step

? Match ad copy with landing pages – Keep messaging consistent

? Track & tweak – Use Google Analytics to monitor conversions

By aligning your Google Ads strategy with a high-performing website, you’ll get better results, more leads, and a stronger ROI. Need help fine-tuning your strategy? Let’s chat! ??

Thank you for being a part of our community! We're committed to helping you stay ahead of the curve with the latest updates, trends, and best practices. If you have any questions or need assistance, our team is always here to support you.

Until next time, stay inspired and keep building something great.

Warm regards,

The Cup O Code Team