Fresh New Updates from Amazon ?
We are back with yet another edition of SwiftPulse, where Amazon is orchestrating a financial symphony that would make Bezos proud. As we step into 2024, it seems Amazon's profit margins are on a rollercoaster that only goes up—like a Prime delivery van on steroids. Forget the e-commerce roots; they're now in the business of making money out of thin air, well, thin digital airwaves, with third-party seller services, Amazon FBA Fees, and ads popping up faster than you can say, "Alexa, predict the stock market." Buckle up, because it seems like Amazon's profitability journey is just getting warmed up, and we're here to ride shotgun on this thrilling, and slightly sarcastic, rollercoaster. ???
?? Quote of the Week
Don’t count the days, make the days count." - Muhammad Ali
??Hot News: Enhanced Compliance Measures for FBA Shipments
Upcoming Change: Enhanced Compliance Measures for FBA Shipments (Effective Feb 1): Amazon FBA has implemented more stringent guidelines for shipment arrivals. Domestic shipments are required to reach their destination within 45 days, while international shipments must be delivered within 75 days from the date of creation. Failure to comply will result in automatic closure of the shipment and may lead to suspension for persistent violations.
?? New Feature Alert: All Sold Products
Amazon Advertising Console Introduces 'All Sold Products' Tab (Effective Jan 17): Amazon has enriched its advertising console by introducing the 'All Sold Products' tab within the product dashboard. This functionality empowers sellers to conveniently assess the cumulative sales of all products during a specified period directly within the advertising console. Notable insights encompass the advertising status, Sponsored Product eligibility, and comprehensive sales figures, encompassing both organic and ad-attributed sales while accounting for cancelled orders. Furthermore, the feature provides valuable product recommendations and displays the product's availability date.
??Sponsored Products' Bid Adjustments
'Sponsored Products' Bid Adjustments Expanded to 'Rest of Search' (Effective Jan 16): Amazon has introduced bid adjustments for 'Rest of Search' placements in Sponsored Products. This recent addition mirrors the functionality of existing adjustments for top-of-search and product page placements. Advertisers now have the flexibility to modify their bids by up to 900%, aiming to achieve improved ad positioning and heightened visibility beyond the initial page.
??Auto-Localization for SB Campaigns?
Exciting update from Amazon on January 7th! They've just launched a game-changing feature for Sponsored Brands campaigns – Auto-Localization. Now, creating policy-compliant ads across various marketplaces is a breeze. Advertisers can simply opt for automatic headline localization, effortlessly translating their headlines into the local language of the target country. It's a seamless solution for reaching diverse audiences without breaking a sweat. Amazon just made global advertising a whole lot smoother!?
?????Amazon's Integration with Shutterstock
Amazon's Integration with Shutterstock (Effective Jan 16): In a strategic alliance, Amazon has partnered with Shutterstock, providing users with complimentary access to an extensive collection of premium stock images for utilization in Store, Sponsored Brand, and Sponsored Display campaigns. This collaboration is designed to enhance the visual appeal and engagement of advertisements, offering a diverse range of high-quality imagery for Amazon advertisers.
??Amazon Launches Persona Builder Beta
Amazon Launches Persona Builder Beta (Jan 2024): Amazon has introduced the beta version of its Persona Builder tool, presenting advertisers with a cutting-edge method to comprehend and target audiences. Utilizing Amazon's first-party insights, this tool empowers the creation of personalized brand personas, incorporating audience interests, shopping behaviors, and pertinent life events. This groundbreaking development provides advertisers with the means to customize their campaigns more efficiently, particularly on platforms like Amazon DSP, thereby enhancing the precision and effectiveness of their advertising strategies.
??In Focus: Amazon's New Feature Aims to Boost Customer Satisfaction?
In their ongoing commitment to enhancing customer satisfaction, Amazon has rolled out a groundbreaking tool designed to minimize customer returns. This innovative feature leverages customer feedback to provide tailored recommendations, empowering sellers to optimize their product listings for an improved customer experience.
The tool takes a proactive approach in addressing recurring customer concerns by identifying frequently asked questions and generating insights. Sellers can then seamlessly incorporate these insights directly into their listings, potentially reducing returns and elevating customer satisfaction.
Additionally, the tool offers financial clarity by forecasting the potential results of applying the recommendations. It goes beyond by delivering laser-focused content recommendations, aligning with what customers truly desire to see on product listings. This eliminates the guesswork in optimizing titles, bullets, and descriptions, ensuring that crucial information is strategically positioned for maximum impact.
Behind the scenes, Amazon encourages sellers to actively listen to customer feedback and incorporate it into their listings. The tool not only helps sellers compete against top-selling brands but also guarantees the best possible shopping experience for customers.
If you have access to the Growth Opportunities tool, don't hesitate to explore this new feature and see how it can benefit your business! ??
领英推荐
???Beta Feature Enhances Product Visibility in Ad Console for Sellers
A new beta feature has been introduced to amplify the product viewing experience within the ad console, providing sellers with a comprehensive overview of all sold products, whether they are advertised or not. This update, particularly advantageous for sellers managing extensive catalogs and frequent product launches, builds upon the success of the Products tab introduced in 2023.
The beta feature introduces the "All sold products" tab, allowing sellers to assess the advertising status of their entire product range and apply filters based on gross sales. Gross sales encompass both organic and ad-generated sales, essentially representing the total sales for a given period.
As per Amazon's definition, "All sold products" encompasses all items in the seller's catalog that have recorded gross sales within the selected date range. This simple yet effective update provides sellers with a swift and efficient means to review their catalog, potentially identifying areas of opportunity for optimization.
This enhancement is especially valuable for sellers dealing with large catalogs and frequently launching new products, offering a streamlined approach to evaluate performance and make data-driven decisions.
??Introducing Amazon's latest breakthrough: "Sponsored TV"?
This innovative service seamlessly integrates TV ads with easily navigable, shoppable formats. Accessible through Amazon's advertising console and API, it is currently making its debut in the United States, specifically tailored for vendors and brand owners. Sponsored TV enables brands of all sizes to make a significant foray into TV advertising, reaching audiences directly in their living rooms.
Take a closer look now:
Seize the moment before the competition catches on! Discover the possibilities of Sponsored TV and join the ranks of brands benefiting from this cutting-edge advertising solution. Share your thoughts and insights on who is currently leveraging Sponsored TV – we'd love to hear from you!
??Amazon Policy Update: Amazon Brand Registry
Amazon is implementing a significant change in its Brand Registry, waving goodbye to brands utilizing sticker logos. The updated policy mandates permanent branding as a prerequisite for accessing enhanced marketing tools and protection. Amazon sellers, take note of this important update:
Farewell to Sticker Logos: Amazon is actively removing brands relying solely on sticker logos from its registry. The new normal is permanent branding.
Why it Matters: The pivotal shift is crucial because Brand Registry not only grants access to advanced marketing tools but also ensures protection on the Amazon platform. Legitimate brands now require logos that are permanently affixed
??Amazon Listing Checklist?
This comprehensive Amazon product listing optimization checklist has consistently proven to be a pivotal asset for our clients, enabling them to achieve a remarkable $50 million in sales just in the previous month. The success of this checklist is evident in its ability to enhance product visibility, attract customers, and ultimately drive substantial revenue on the Amazon platform. Feel free to leverage and incorporate these proven strategies into your own Amazon sales approach to elevate your product listings and achieve greater success in the competitive marketplace.
?? eCom Updates
??Employee Spotlight
Marty Borostik | VP Operations
William Bell | Head of Brand Management
Ali Sulehria | Content & Community Specialist
?? Take Advantage of Our FREE Amazon Audit
Are you looking to scale your Amazon business to new heights? Then you’re definitely at the right place. Go for our free Amazon listing audit! SIGN UP HERE