A fresh new POV on Media
Dominic Tremblay
Award-Winning Creative Agency Leader and Entrepreneur | Expert in Creative Marketing and Advertising | Advocate for the Power of Integrated and Empowered Creativity | Formerly at L'Oréal and ING
Do you believe your media strategy can be improved? Could it generates more impact with the same budget?
The media landscape has been completely transformed this past decade. Yet most media agencies operate the same way as they did 15 years ago, in silo. We think differently. We believe 2020 is the perfect time to rethink media and most importantly ensure media is not separated from creative or production but part of it.
Our media approach is different because media economics have changed. Media is no longer about bulk buying blank pages of magazines nor is it about negotiating discounts or hidden cash kickbacks for cheap inventory. It is about making sure our investment is optimal across all platforms. To achieve this level of media greatness we have rethought our approach.
Our media point of view:
1- Sync planning
Our media, creative and production teams are all working together. Our media strategies are built off of perspectives across brand planning, creative conception, and production. This means more integrated ideas, more bang for your buck, and no place for blind spots. Collaboration makes us more efficient and 100% accountable — and you want that.
2- Brain over data
In a world where most default to data, we believe it should inform our decisions — not become the auto-pilot. Because data alone can’t think, can’t take risks, and can’t build brands.
Deep-diving into your consumer habits, making sense of data, is what enables us to plan for the greatest impact.
3- Agile and independent
Our media plans are free from inventory leftovers and cookie-cutter strategies. Our job is about making the best connections and finding the right opportunities for your brand. Freedom to mingle means having the power to rally the right media partners for the right job.
4- Transparent guidance
Continuous support from senior management helps demystify the new tricks of the trade so you don’t get lost in ever-changing jargon and instead learn from taking part in the process. Full disclosure ensures transparency.
You like our approach? You have questions? Connect with me and we can discuss over zoom.