Fresh Brand Friday: Wk 2

Fresh Brand Friday: Wk 2

Well, I managed it - here we are for a second week of fresh brand finds across the interweb. ??

Some will be brand new.

Others will be "what, how have you only just heard of this?"

But all have caught my eye recently and deserve to be shared with the world.

This week is all about food. Let's get on with it!

Two Fields Zakros

A home sized bottle and commercial kitchen sized tin of olive oil on a white table with an olive branch in the back ground. The labels are white. The bottle has a picture of a tree and the tin shows an illustration of an olive grove. The brand is Two FIelds.
It looks fancy

Small is mighty and that is certainly the case for Two Fields.

Born from a regenerative farming experiment, the brothers behind the project are working with local families on the island of Crete, teaching good farming practice and providing fair and secure livelihoods with their small batch extra virgin olive oil.

As well as partnering with some of the best restaurants in London town, their limited number batches are available direct from their website. But you'll need to be quick as they sell out, fast!

Momofuku

Soy sauce never looked so good!

Very new to me and if I could remember who shared this in the first place I would tip my hat to them!

This simple bottle design was unignorable one morning as I scrolled through the delights of the internet and I immediately added it to this weeks list.

Being on the other side of the pond, I haven't had the pleasure of picking up a bottle but the website sells it well. Clean label ingredients, a claim of maximum flavour and unlike anything you've picked up from a supermarket before.

Researched and founded by chef David Chang and his team, its been a mainstay in many commercial kitchens and only recently been bottled, ready for you to enjoy at home.

All Things Butter

a playful illustration for a pack of all things butter. A cow is lying down wearing a hat, surrounded by cinnamon buns.
If anybody needs my, I'll be by the bagels...with this ??

I came across All Things Butter some time ago. Its hard to miss with their playful packaging design standing out among its more traditional competitors.

Their organic, British farmed range was launched to "educate and showcase how great butter can elevate everyday eating"

Where they stand out even further is their flavours. Not least for their newest sweet, Cinnamon Bun butter.

I've tried the savoury and they're great but a sweet butter like this is very much a bit of me. Available in a bunch of the big supermarkets and direct from their website (click the image to indulge yourself!)

Noodlehead

You had me a lip smacking

A fresh and fun brand taking on the noodle market, Noodle Head stood out.

The popularity of noodles comes down to its affordability and convenience but rather than wrapping up yet another dried pack with a flavour sachet, Noodle Head stir frys fresh ingredients in a variety of East Asian combinations.

No prep, no mess and plenty of flavour, these packs are riding the noodle wave with sales of dried noodles rocketing 20.9% to £237.8m on volumes up 15.4%, according to recent NIQ data. [52 w/e 24 February 2024].

Currently available at Morrisons stores but I do hope this brand will find its way onto more shelves soon.

Gut Nuts

a retro designed pack of Gut Nuts. Red background, yellow and blue text and big image of some almonds.
Twitter loves a retro look

Gut Nuts from Philosopher Foods grabbed the interest of many over on Twitter (bird app for life ?) with its retro, bold styling.

Created entirely by accident by Tim he found that some sprouting almonds were fermenting. This resulted in a discovery of tasty savoury, tangy and umami flavours.

They're (allegedly) crunchier than their raw beginnings and have special superpower thanks to their fermented nature (this is not an approved claim of the USDA but we'll go with it).

Another brand for those in the US of A. But if someone could chuck some in a box and land them in Blighty, I'd be very appreciative.


That's it for this week. Next week its drinks!


I'm Ant, I help health & wellness businesses grow sales through strategic planning and focused execution. I've worked with many brands over the last ten years including Motion Nutrition, Puori, PROMiXX, Vivo Life and more.

I'm a part of the Gymfluencers Agency Group, heading up the Beautyfluencers division, offering high performing influencer, mass gifting and UGC activations.

Mel Barfield

award-winning copywriter | speaker | middle child | podcast co-host | copyeditor | PGDip career guidance | freelancer magazine | @allcopymel | indie business club w/ Ben McKinney | "uniquely excellent at peopling"

5 个月

Enjoyed this Ant. A bit too much. Don't you come after all the word jobs mister! (Fave: gut nuts obvs)

要查看或添加评论,请登录

社区洞察

其他会员也浏览了