Fresh air is good for us.

I had the privilege to check in at Wanderlust 108: Brooklyn on Sunday. 7k in attendance agreed to "find their true north" and our letters of love effort was noted, inspiring a good amount of attendees to get closer to making it happen from within.

While we are still waiting on the final tally, with a little help from our brand ambassadors, I am thinking 1k+ in attendance took a moment to write future them a love note.

Even as people passed by our booth without participating, I noticed our campaign had a noticeable effect. There was a bit of a smile that each person who responded with “not at this time” seemed to have. The idea of saying something positive about themselves stuck, even if it was in thought alone.

Photo credits: Hal Harowitz and Jill Romero

Special thanks to the Lycored Team, Brian Yamamura, Bernie Dove, Wanderlust, 5w PR Team, Madwell Team for being great. #rethinkbeautiful