Frequently Asked Questions (FAQs) About H2H Marketing
Catherine Iheme, MBA
Fundraiser | Experienced Marketing Strategist | Certified Senior Product Manager | Helping businesses and non-profit organizations tell their stories to secure grants and loans.
What is H2H Marketing?
H2H marketing, or Human-to-Human marketing, is an approach that prioritises personal connection and authenticity in business interactions, aiming to make brands feel more relatable.
Why is H2H marketing important?
H2H marketing is essential because it builds trust and loyalty by treating customers as people rather than numbers, leading to stronger relationships and higher engagement.
How is H2H different from B2B or B2C marketing?
While B2B and B2C marketing focus on businesses and consumers, respectively, H2H marketing centres on the person behind every transaction, emphasising empathy and genuine connection.
Do you think H2H marketing can work for small businesses?
Absolutely! Small businesses can use H2H marketing to create close customer relationships, leading to loyal supporters and repeat sales.
How can I measure the effectiveness of H2H marketing?
You can track metrics like engagement rates, customer feedback, repeat purchases, and community growth to assess how well your H2H marketing efforts resonate with your audience.
What are some examples of H2H marketing?
Examples include customer-focused storytelling, transparency about company processes, personalised customer service, and community-building efforts.