The Frequency—October 2024
Growth hacks ??
The trends shaping the wireless industry this month
Game of Phones ??
For years, mobile operators have used Apple launches to acquire millions of mobile subscribers.?
The question is: now that some of the world’s largest fintechs are entering telecom, will they soon play mobile operators at their own game??
Will fintechs join the "Game of Phones"?
Rafa Plantier , Gigs’ Head of Go to Market, shares his insights.
Going the extra mile ??
Travel brands like KAYAK, Swiss International Air Lines, and Virgin Atlantic are tapping into the $30B data roaming market by launching travel eSIMs as an affiliate product.
But the affiliate model has many pitfalls.
Rather than redirecting customers away from their website (and running the risk of losing them altogether) travel brands should embed travel eSIMs directly in their app or website, says Kyle Wasserman , Gigs' Head of Business Development.
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What's new? ?
The latest product updates and launches from Gigs
Plan filtering in Connect ??
If you sell devices, offering deals like "20% off the latest smartphone with a year’s mobile plan" can drive sales. Now, with Plan Filtering, you can segment customers based on their selected device/offer and control which mobile plans they see. This lets you test device-plan bundles and optimize conversions with targeted offers.
Touchdown and connect ??
Travel eSIMs will now activate on first usage rather than at the time of purchase. If a customer purchases their travel eSIM in advance, their plan will activate when they arrive at their destination and start using their eSIM, ensuring the plan remains valid throughout their trip.
Coming soon ??
A preview of Gigs' next product update
Bring Your Own Payments (BYOP) in Connect ??
With Gigs Connect, you can manage everything from subscription activation and number porting to upgrades and top-ups without writing a single line of code.?
If you’d like to use Connect to deliver a seamless user experience while keeping your current payment systems in place, Bring Your Own Payments (BYOP) will soon make that possible. Watch this space.