Is Frequency Bias Manipulative or Just A Smart Technique?

“I see your signs?everywhere!”

For 20 years, I worked in commercial real estate, and if had a dollar for every time someone said that to me about our company, I’d have a ton of money.

They’re talking about the “FOR SALE” signs that real estate brokers plant in front of their listed properties.

Of course, even the busiest company doesn’t really have signs everywhere, but sometimes it feels like they do.

Why is that?

It’s called the Baader-Meinhof Phenomenon also known as “frequency illusion.” Psychologists tell us that the Baader-Meinhof phenomenon is a cognitive bias. After noticing something for the first time, people have a tendency to notice it more often, leading you to believe that it has a high frequency.

Once you see something for the first time, it can feel like you start seeing it everywhere. Upon becoming aware of something new, you start to look for it unconsciously. Then you can’t help but notice it, leading you to believe it’s “everywhere.”

Increased awareness of something creates the illusion that it’s appearing more often than it really is. I see a company’s sign and then feel like similar signs are cropping up all over town.

If the Baader-Meinhof phenomenon is true, and I believe it is, how can you use it to your advantage as a sales professional?

Continue reading HERE .

Jeff Beals ?helps you find better prospects, close more deals and capture greater market share. He is an international award-winning author, sought-after keynote speaker, and accomplished sales consultant. He delivers compelling speeches and sales-training workshops worldwide. He has spoken in 5 countries and 41 states. A frequent media guest,?Jeff ?has been featured in Investor’s Business Daily, USA Today, Men’s Health, Chicago Tribune and The New York Times.

To discuss booking a presentation, go to?JeffBeals.com ?or send an email to?[email protected] .