French sports car manufacturer has kickstarted Atelier Alpine - personalisation programme.

Atelier Alpine

?  Atelier Alpine is the French sports car manufacturer’s personalisation programme

?  29 new exterior paint colours, each limited to 110 cars

?  A mix of metallic and solid paint options

?  Three new wheel finishes to choose from plus four brake caliper colours

Offering 29 new body colours, three wheel finishes and four brake caliper paint shades, Atelier Alpine is the personalisation programme that ensures every new A110 can be as individual as its owner. The new bodywork paint colours take inspiration from much-loved Alpine hues from the past, reformulated by the French sports car manufacturer’s paint experts using modern ingredients and the latest application methods.

 From understated greys and off-whites to very vibrant reds, oranges and blues, plus elegant metallic shades along with more purposeful solid colours, Alpine now offers an extensive palette for A110 customers to choose from. Buyers can further personalise their cars by specifying one of three wheel finishes for the existing wheel designs (Gloss White, Gloss Black or Vibrant Gold) and by selecting one of four paint colours for the brake calipers (Light Grey, Red, Yellow or Vibrant Gold, all in addition to the existing options). Over time, Atelier Alpine will be expanded to offer customers an even wider range of personalisation options.

 The 29 new paint colours will be strictly limited to 110 cars worldwide so that each finish remains a rare sight. To ensure the highest quality standards are met, these cars will be painted by hand in a dedicated zone at the factory in Dieppe.

 Alpine Managing Director Patrick Marinoff comments: “With Alpine now firmly reestablished as a highly-regarded sports car manufacturer, the time is right to offer a wider range of personalisation options to our customers. We had a responsibility to relaunch Alpine with patience and care, taking one step at a time, while drawing on the most iconic elements of the brand. Atelier Alpine marks the arrival of a new chapter.”

 “In a respectful nod to our past, many of the newly-available colours are reformulated Alpine colours of old, in many cases from the very same suppliers. However, our paint specialists worked meticulously to recreate these tones using the latest ingredients and painting methods.”

“As a result of Atelier Alpine’s new personalisation options, we are sure to see plenty of unique A110s leave the production line in Dieppe. In particular, I am looking forward to seeing a real variety of Alpines heading off to customers, from very bold and striking creations to subtler, more demure cars.”