French fast fashion, Google getting personal, and anonymous returns??

Happy Friday guys!

Jenny here, ready to bring you the latest buzz from the world of eCommerce logistics. ????

Let's kick things off with a trip to the fashion capital of the world: France! ????

The French fashion scene has always been synonymous with haute couture and luxury brands, but lately, it's been facing some fierce competition from fast fashion giants like H&M, Zara, and Shein. To safeguard France's rich fashion heritage and promote a more sustainable style, the lower house recently voted on a groundbreaking law.?

This law proposes imposing a 10 euro penalty per garment on fast fashion brands to slow down the fast fashion frenzy. It's a bold move that's shaking up the style game and paving the way for a more sustainable future. Do you think this initiative will spread across similar markets???

Now, let's shift our focus to advertising, where Google's making us all excited about their updates for online shoppers! ?????

With billions of product listings flooding our screens every day, Google's on a mission to make the shopping experience smoother and more personalized than ever.?

Their new "style recommendations" feature lets you rate apparel and accessories with a simple swipe, helping you discover products that perfectly match your vibe. Think Tinder, but for shopping! ??

Google's also rolling out AI image generation and virtual try-on tools, giving you a sneak peek at how those outfits will look in real life. It's like having your very own virtual fashion assistant right at your fingertips! It makes me wonder if this will challenge the new (and old) rise of brick and mortar-stores...???

Trend of the week: label-free and package-free returns. ???

Retailers are ditching the boxes and labels to give you a smoother, more sustainable return experience. Here is how it might benefit both retailers and their customers:

5 retailer benefits of more package-free and label-free returns

1. Cuts processing time

2. Saves money

3. Decreases waste

4. Increases customer touchpoints

5. Satisfies customers

4 benefits to customers of being able to return merchandise how they want

1. Great convenience

2. Cost savings

3. Great for the planet

4. Quicker refund

Note: There are many downsides to offering package-free and label-free returns such as loss of revenue and upselling, difficult validation, and risk of fraud. Thread carefully!

That's a wrap for this week, folks! Stay subscribed for more juicy updates next week. Until then, have a GREAT weekend! ????

Kindest regards,

Jenny