Freelancing 101: Personal Branding

Ever wonder how that content creator is raking in client after client?

How many businesses do you follow on social media that have amazing content and even better engagement?

Who can you think of that has an amazing personal brand?

Today I'm here to discuss the importance of personal branding and what it can do for your business. Let's go!

What is a personal brand?

A personal brand is like your public persona. It represents your authority, your experiences, and your personality. It encompasses the way you show up, the content you produce, and the tone or personality of your content.

A personal brand is an idea, image, or reputation of you, your ideas, and your content. It's how your audience views you.

Why is a personal brand important?

A personal brand is important in setting you apart from other creators or competitors. It's something your followers can come to know, recognize, and love.

A personal brand also helps you stay on track with the content you produce and define the way you interact with your audience.

Your individuality shines through in your personal brand and attracts the right kind of people. Those people will be peers, and some of them might be your ideal clients.

How Can I Develop a Personal Brand?

The truth is, you already have a personal brand. Don't worry! It can evolve as you evolve.

As a content creator, it's okay for various accounts to have different personas. This is especially true when the purpose of the various accounts changes from one to another.

ie-Your LinkedIn profile is probably a lot different than your Facebook page. Yet both of them are part of your personal brand.

Conclusion

Personal Branding is important in this digital world. It shows others who you are and why you're here. It attracts clients, and it impacts the way others interact with you.

Keep showing up authentically, let the haters be haters.

It's time to find your tribe. They're out there waiting for you.

About the Creator

If you enjoyed this article, feel free to tap the bell on my profile to get notified when I release new content.

I publish all things freelance and finance. Check the website for our latest finance blogs!

If we haven't already, I'd love to connect with you. I love supporting others here on LinkedIn and elsewhere.

Apart from that, I love sharing my personal journey to help encourage or inspire those around me to take impactful action.

Thanks again for being an amazing and supportive community. You're the best, LinkedIn Fam!

Joey Ellis-Sayers