Freelancers and Clients: THE CURIOUS TALE OF THE TWO CLOCKS

Freelancers and Clients: THE CURIOUS TALE OF THE TWO CLOCKS

By Charles H. Davis

Client’s Clock: “I’ll get back to you on that project.”

Freelancer’s Clock: “I need you to get back to me sooner.”

It doesn’t take long in the life of a newly-born (or even well-heeled) freelancer to come to a very clear understanding that the client’s world and your world run on different clocks.

Perhaps, you came from a long career as an employee. Your total responsibility was to show up at work, do the tasks set before you, have lunch, mingle with your co-workers and get paid.

Now, you’re a freelancer. More specifically, you’re in the freelance business. You’re responsible for getting the work, doing the work, billing the work and collecting payment for it – all according to the client’s clock. You, on the other hand, must pay your bills, experience your life and create opportunities for new projects within your timeframe.

According to the latest statistics from Freelancers Union, there are roughly 53 million people doing freelance work in the US – 34% of the national workforce. Globally, the number is hard to pin down – but as most of us know from seeing the explosion of “gig workers” on the Internet, the best guess is the sector is staggeringly huge worldwide and growing at a very rapid rate.

But, I’m not here to discuss the metrics of freelancing. Instead, I want to explore the psychological challenges of “the client’s clock vs. the freelancer’s clock.” And, how, real-time on the side of those who “give the work” is so completely and for the most part maddeningly independent from the timescape we experience as full-time freelancers.

Client’s Clock: “I’m working on a couple of things that might be interesting.”

Freelancer’s Clock: “I’m working on nothing at the moment. Give me a break.”

I believe that half the battle of staying in business is not just pitching new work, but maintaining some sort of achievable equilibrium between these two timepieces.

Some suggest visualization for bringing the two clocks more in line. Imagine you’re getting a new project, create the scenario, build the mental blueprint and the universe will deliver. Trust me, even visualization observes its own metaphysical timetable.

Or, is meditation the answer. Allow yourself to “just be” and clear the deck for new input which can include a space for new freelance assignments. At worst, the 10 minutes you spend will reconfirm you can successfully inhale and exhale on a regular basis.

Begging and pleading to the heavens never resets the clocks. Aside from the spiritually demanding experience, it tends to tear a hole in the psychic time-space continuum.

At its core, freelancing is about your ability to survive living day-to-day with the knowledge that you exist in a parallel universe from your clients.

Client’s Clock: “Sure, I can do lunch on Thursday.”

Freelancer’s Clock: “I sure hope this lunch pays-off.”

Think of the relationship like Grand Central Station. You both enter. You each have an intention to travel to a destination. You each purchase a ticket. But your endpoints may not converge. Even though your trains leave from similar tracks, one of you may decide to take an earlier or later train because your immediate plans are decidedly different.

The key to successful freelancing is being able to live your life with the acceptance that you and your clients go through daily life run by different clocks. Theirs may be right on time for them, but completely off-schedule for you. The same often applies to deadlines.

Einstein believed “time is an illusion.” Comedians believe “timing is everything.”

Maybe the secret for us freelancers is to stay focused and not watch the clock.

Scott Gowland

Scottdoesthat Creative Services

8 年

Well discussed Charlie. You're right, there are two clocks in this equation. My two clocks are: clock-on and clock-off – when this switch occurs has nothing to do with real time at all. It's all about delivery of service and meeting expectations.

回复
Charles Davis, CDMKTG

Brand Copywriter/Content Strategist - Road-Tested for YES!

8 年

Thought it might strike a chord with you! Thanks!

回复

要查看或添加评论,请登录

Charles Davis, CDMKTG的更多文章

  • Enter The Mega-Multi Use Universe

    Enter The Mega-Multi Use Universe

    In an era of more expansive corporate mergers and consolidations, from media companies to pharmaceuticals and airlines,…

  • Can Brands Truly Be Rehabbed?

    Can Brands Truly Be Rehabbed?

    We Americans are known for liking “comeback stories.” The latest Oscar nomination for Demi Moore is the most current…

  • The Punster Who Schooled A Copywriter

    The Punster Who Schooled A Copywriter

    Is there anything more intimidating than your first day out of college into an ad agency as a newly hired copywriter?…

  • Workplace Atmos-Fear

    Workplace Atmos-Fear

    “Uh-oh!” A common workplace refrain, often said in cubicle silence or inside one’s head. Usually followed by thoughts…

  • In Brand Evolution Denial?

    In Brand Evolution Denial?

    There's no "Fake It 'Til You Make It" in Brand Evolution. READ ON: https://medium.

  • When Cookies Become Monsters

    When Cookies Become Monsters

    Retargeting: The Digital Stalker Is this your experience? You search the Internet for something for work and then you…

  • Confessions of a Seduced Ad Man

    Confessions of a Seduced Ad Man

    By Charles H. Davis Founder/CDMKTG High School Career Day.

  • Nobody Promised Brand Birth Would Be Easy.

    Nobody Promised Brand Birth Would Be Easy.

    My clients have been accustomed to a much shorter branding gestation period. A more compressed discovery.

  • Is Your Creative Marketing Source Info-Stingy?

    Is Your Creative Marketing Source Info-Stingy?

    #CDMKTG gives you more! New Website Campaigns Page and Videos Page. Instant Contact Links? YES! https://cdmktg.

社区洞察

其他会员也浏览了