Freelance Marketing Tips

Hi there my freelance friends. Welcome to Freelance Marketing Tips, a monthly newsletter packed with practical ideas and tips, and a healthy dose of inspiration, to help you build a stable, successful freelance business. Ready to get started?

What’s inside this issue:?The Cure for Imposter Syndrome| LinkedIn Tip | More Useful Content and Tools?

6 Ways to Cure Imposter Syndrome

Most new and aspiring freelancers—and some successful freelancers—feel like frauds and worry that soon everyone will know that they’re not good enough. There’s even a name for this: Imposter syndrome.

Most experts say that up to 70% of all people have faced imposter syndrome at one time or another. Best-selling author Seth Godin says the percentage is much higher than that. “Yes, you’re an impostor. So am I and so is everyone else. Superman still lives on Krypton and the rest of us are just doing our best,” he says.

Imposter syndrome is a feeling of severe self-doubt and insecurity that doesn’t go away. People with imposter syndrome feel like they don’t deserve the success that they’ve worked hard to achieve or that they aren’t good enough to try.

Diagnosis: Imposter Syndrome

Over the years, I’ve coached hundreds of freelancers. Most of them lacked confidence in their ability to succeed in freelancing.

?But when I learned about their background and experience, and talked with them, they usually already had most of they needed to succeed. And they always had more going for them than they thought they did.

?What they needed was to believe in themselves and to learn how to build a stable, successful freelance business. Learning about marketing was the easy part.

?They needed a cure for imposter syndrome, which was sapping their confidence.?

Here are 6 ways to cure imposter syndrome.

1. Know that You’re Not Alone

All freelancers experience doubt and insecurity. And most have faced imposter syndrome. Knowing that you’re not alone should make you feel better.

2. Take Action, Even if You Don’t Feel Ready

Imposter syndrome won’t go away unless you take action. Start small with easy task thats will give you quick wins, like updating your LinkedIn profile or joining a professional association.? As you complete action, you’ll start to build your confidence.

3. Don’t Compare Yourself to Others

Comparing yourself to other freelancers will only make you feel worse. Instead, learn things that can help you build your business from them. But don’t worry if they seem to be more successful than you are. You don’t know the struggles they faced in getting to where they are today.?

4. Don’t Try to Be Perfect

Freelance success requires talent and competence, not perfection. Striving to be perfect sets you up for failure and robs you of the time you need to do the things that will help you succeed.?

5. Accept Your Mistakes

We all make mistakes. Forgive yourself. Learn from your mistakes and do better the next time.?

6. Believe in Yourself

You’ve probably achieved more than you think you have. Be proud of what you’ve achieved so far, because you’ve worked hard and deserve the good things that “happen” to you.

?Know that you have the power, skills, and confidence to cure your imposter syndrome and succeed in freelancing.

Lean more: Do You Feel Like an Imposter? Here’s the Cure

LinkedIn Tip for Freelancers

Increase Your Visibility on LinkedIn

Commenting on other people’s posts is an easy way to be more visible on LinkedIn. And every comment is a mini-ad for your business, because your name and the beginning of your headline show before your comment, along with your photo.

Read the post and write a meaningful comment, not something like “Great article” or “I agree.” Mention something in the post that was helpful to you or that you plan to try. Or add your own insights or tip about the topic.

For example, I recently commented on a post about making successful career and life decisions. I read the post and mentioned one of the steps that resonated with me and why I thought it was important. Here’s my comment:

More Useful Content and Tools

7 Ways to Boost Your Confidence as a Freelancer, from the Mighty Marketer

Impostor Syndrome: What It Is and How To Overcome It, from Cleveland Clinic

Thanks for reading Freelance Marketing Tips.

That’s all for now. If you like Freelance Marketing Tips, please share it with your freelance friends.

Get Your Free Copy of One of My Ebooks

Get the Medical Writing and Editing Clients You Deserve: Your Step-by-Step Guide to Getting Steady, High-Paying Clients. Click here.

Get the Clients You Deserve: The Proven Process for Building a Stable, Successful Freelance Business. Click here.

About Lori

Hi, I’m Lori, a freelance writer who helps other freelancers get the steady, high-paying clients they deserve.

When I started out, I didn’t know anything about marketing. So I made a lot of mistakes, like marketing to the wrong clients. But because I did a lot of marketing, I was able to become a 6-figure freelancer in 18 months.?

As I met other freelancers, I noticed that many freelancers didn’t know much about marketing. So I started The Mighty Marketer to help other freelancers get the clients they deserve.