Freelance Friday Newsletter: The Art of Selling Yourself—How to Confidently Land More Clients

Hello Freelancers,

Welcome to this week’s edition of Freelance Friday! One of the biggest challenges freelancers face isn’t just delivering great work—it’s selling themselves.

Many freelancers struggle with self-promotion. Whether it’s reaching out to potential clients, pricing their services, or confidently talking about their expertise, the fear of “selling” can hold them back from real success. But here’s the truth: if you don’t promote yourself, no one will.

Today, we’re diving into four ways you can confidently market yourself and land more clients—without feeling salesy.

1. Own Your Value (and Charge Accordingly)

One of the most common mistakes freelancers make is undervaluing their work. If you’re not confident in what you offer, clients won’t be either.

Try this:

• Write down three specific results you’ve delivered for clients. (Ex: “Increased website traffic by 50%” or “Designed a branding package that boosted engagement by 40%.”)
• Use these wins to justify your pricing and speak with confidence when pitching your services.

?? People don’t just pay for work; they pay for the results and transformation you bring.

2. Perfect Your Elevator Pitch

You never know when you’ll have an opportunity to pitch your services, so having a clear, confident introduction is key.

Try this:

• Create a one-sentence pitch explaining what you do and the impact you make.
• Example: “I help small businesses grow by creating SEO-optimized content that drives more traffic and leads.”
• Practice saying it out loud until it feels natural!

?? A strong pitch makes it easier for potential clients to understand exactly why they need you.

3. Build a Referral Network

Referrals are gold in freelancing. The best way to get consistent, high-paying work is through word-of-mouth.

Try this:

• After finishing a project, ask happy clients for a referral or testimonial.
• Join communities of freelancers in complementary fields (designers, writers, marketers, etc.) and exchange referrals.
• Offer a small incentive for referrals, like a discount on future work.

?? Your best clients will come from the relationships you build, not just cold outreach.

4. Be Everywhere (and Stay Visible)

If people don’t know you exist, they can’t hire you. You don’t need to be on every platform, but you do need to be visible in the right places.

Try this:

• Post one valuable tip or insight per week on LinkedIn or your website.
• Regularly engage with industry conversations (comment on posts, answer questions in groups).
• Show up where your clients hang out—whether that’s LinkedIn, Twitter, industry forums, or networking events.

?? Consistency builds trust. The more you show up, the more clients will think of you when they need help.

Famous Quote of the Week

"The way to get started is to quit talking and begin doing." — Walt Disney

?? Turn Self-Promotion into Client Growth

If you’re ready to confidently market yourself and attract more clients, join our Freelance Training Program. Get the tools, strategies, and confidence you need to grow your freelance business.

?? Learn more and sign up here: freelance.thrivecart.com/freelance-group/

?? Let’s Grow Together

If you found this newsletter helpful, share it with your network or forward it to a fellow freelancer. Invite them to subscribe here: ?? Subscribe on LinkedIn

Let’s go out there and sell ourselves with confidence—because our work deserves to be seen!

Best, Michael Fleischner