The Freedom of Progressive Web Apps

One of the biggest advantages of a Progressive Web App is the ability to publish and promote the App independently without relying on the different App Stores. PWAs are accessed directly (via a URL) without having to search and install from the different App stores.

Moreover, as such, PWAs doesn't require updates and are always up to date without any action required by the App user.

The freedom of publishing and controlling your App independently without aligning with ever-changing rules and restrictions dictated by App stores is priceless. Any developer and / or App owner can really appreciate this quality especially after having to deal with the Apple App Store in the recent years.

The most common and effective way to promote a PWA is by using SEO (just like with web sites).

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply put, it’s increasing the likelihood to drive more unpaid traffic from search engines, which results in attracting visitors who are genuinely interested in the products your offer

Having good or favourable SEO means that your Progressive Web App comes up as one of the first results returned by the search engines when someone types the keywords you're aiming to be positioned around. 

How does it work? When search engines turn up results, they are based on 2 elements :

- Indexing

- Algorithms 

To make up their index, search engines use indexation robots. These robots (bots) browse the web and collect information about the websites visited (content, links, activity, etc.). 

Information saved in the index is then used by algorithms. For each request, they calculate and return the list of the most pertinent sites. There are many settings taken into account in judging the level of pertinence. Certain ones are of a technical nature, others are editorial, and some are related to various links that link sites together. 

You're invited to learn more and get your own free PWA at: https://www.makeapp.today/