Freedom For Life - Discover how to live life on your terms.

Freedom For Life - Discover how to live life on your terms.

Joe was at the crossroads. He had just been laid off from his job at a money management firm. He never really liked the job that much. Being the first member of his family to graduate college, at first he was happy working in an industry in which he wore a jacket and tie to work every day. However, after 15 years in the business, he was getting tiredtired of the commute, the long hours and handling other people’s money.?

Having to meet the firm’s monthly revenue goals was always a stress point for him. Moreover, he had a young daughter at home. Often, he didn’t get home until she was in bed.

The market downturn during the COVID-19 pandemic had a terrible impact on his company. Joe was one of several advisors who was laid off.?

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Something had to change.?

As he sat at home pondering his next move, he asked himself what he would like to do. He was sure about one thing: he did not want to work in the corporate world anymore.?

If he could, he wanted to be his own boss.?

Additionally, it dawned on him that he liked working with his hands. His father worked construction and would sometimes take him to the construction site. Joe knew that there was a lot of profit to be made in doing work that others couldn’t, or didn’t want to.

He was determined to find a job in which he didn’t have to sit at a desk all day and stare at a monitor.?

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And he found the work he wanted – as the owner of a painting franchise.

Owning a franchise gives Joe the ability to be his own boss. Buying into an established franchise system gave Joe the opportunity to own a business with a well-known name and established reputation.?

He received initial training from the franchisor and continues to get ongoing support and guidance. Importantly, the franchisor oversees the marketing strategy so the phone rings. And they have a call center so no call goes unanswered.

Almost two years in, Joe’s very happy with his choice. He’s out on the road, giving estimates and bidding for jobs. Local contractors are eager and capable of doing high quality work. Joe doesn’t paint, he books jobs using the proven brand, digital marketing and methodology.?

With the increase in home construction in his area, Joe’s very optimistic about expanding the company over time into multiple territories.

And he gets to have dinner with his family every night.?

Joe’s story is common in my line of work. If you want to hear more about how to have “Freedom for Life”, make sure you subscribe to my LinkedIn Newsletter. It’s easy to subscribe and you will discover how to never worry about money and live life on your terms. Joe’s story could be your own...but you’ll never know unless you take that first step.?


Jeff Bruce is a franchise coach, consultant in the Boston, MA area. He has helped more than 1,000 franchise candidates explore franchise opportunities. Jeff knows that owning a franchise provides people the opportunity to control their work life and family life resulting in a better work/life balance.?

Franchise ownership gives the owners the ability to run profitable businesses and the flexibility to do so on their schedule.?

If you’re interested, call Jeff at 508 713 5895 or email him at [email protected].?

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