Content Creators Are Making Million$
Fintan Friel
Demand generation marketer experienced in creating content which converts to sales. Passionate about team building and transforming businesses with AI-driven solutions.
Web 2.0 has released a?Wave of Creativity, but what does this mean for content creators, who now have seemingly?free?access to tools which previously were prohibitively expensive. Deconstructing the myth of ‘instant internet millions’ we take a look at how three of the most successful?YouTubers?worked their way to the top and the effect of this new era on the Media Industry.
One of Tyrell’s key suppliers is?Avid?who have recently their industry-standard editing software?Media Composer | First.
Once you have become familiar with how?Avid?Media Composer?works,?and should you need the more advanced features,?Tyrell?will be happy to?upgrade the package for the fully-functional version.?Avid’s release of a?free?version of their excellent video-editing software is a great example of how content creators now have?free?access to sophisticated tools, which means cost is much less of a factor when it comes to making content.
The Proliferation of?Free?Content Development Tools Includes:
Practically all the production and distribution components have become available for little or no cost to a new generation of storytellers who now take?free?access for granted.
In the next section we take a look at three examples of?content creators, who they are, and what they do…
PEWDIEPIE
Pewdiepie?has the most subscribers on?YouTube and according to?Forbes?he made an income of $15m in 2016.
Born in 1989,?Felix Arvid Ulf Kjellberg?is Swedish and lives in Brighton, England. What?Pewdiepie?illustrates is that there are spectacular opportunities for content creators to succeed, and he is the poster-boy for a new generation of?YouTubers?who have embraced the power of self-publication.
Less well known is the fact that he studied for a Degree in?Industrial Economics and Technology Management?at?Chalmers University?in Sweden, obviously a man with a keen understanding of how technology actually works. When he dropped out of the course his parents refused to support him and he sold hot-dogs on the street while making?YouTube videos in his spare time, starting the journey to his ultimate success.
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CASEY NEISTAT
Casey Neistat?has over 12 million subscribers, and he definitely has great content, with an army of fans and imitators. He recently sold his startup?BeMe?to?CNN?for $23m, bringing his ‘Vlogging’ style of content into the mainstream.
Becoming a father at age seventeen meant that the young?Casey Neistat?needed to work as a dishwasher to support his young family, he maxed out his credit card to buy his first camera and?Mac?and started prolifically making videos.
YouTube?launched in 2005, but two years previously he already had made viral content with his?Apple’s Dirty Secret?video, revealing the fact that the new?iPod?did not have a replaceable battery.
At the?BrandCast?Convention Casey Neistat spelled out in 5 minutes where broadcast media is heading and why brands should care:
“Instead of a?TV Show, I called it a?Vlog, and just uploaded it to the?YouTube?– then I got 1.5 Billion views, that’s Billion with a B!”
What these two examples indicate is that there is a?seismic demographic and business shift happening as a result of this latest wave of internet creativity, and this?video?gives a good short explanation of how people actually make money from posting their content on?YouTube.
THE HAPPY PEAR
The Happy Pear??is one of the most compelling?Irish Food Brands?and The Flynn brothers published a series of books, previously they were on the Irish bestsellers lists. The twins are hugely popular on social media, with more than 600,000 followers on Instagram and their?YouTube?channel is part of Jamie Oliver’s?FoodTube?with more than 490,000 followers.
Again, hard work is an integral part of the success story and the twins are famous for starting their days with an daily swim at 5am. Combining astute business acumen and natural showmanship they have become a regular supplier to?Super Value.?With further expansion planned,?The Happy Pear?is an excellent example of how a brand can leverage the power of Social Media.
Fintan Friel
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