Freedom of choice

Over the past couple of years we’ve all heard that ‘TV is dying’. But is it really? Or is TV just evolving to make room for different online usages?

According to the latest Nielsen survey, more than 50% of Poles watch video content online. At the same time, more than 80% watch traditional, broadcast TV. In 2017 average TV time in Poland was over 4 hours and 18 minutes. Larger screens, namely TV sets and laptops, are still the preferred way to watch longer content, such as movies and shows. What is more, TV screens are actually getting bigger and bigger – along with wider access to 4K quality. Our own research shows also that smartphone are the second best choice for a number of our customers.

Why does it matter?

Two years ago people asked me: why do you make TV offer one of our top priorities? Building on our top asset – fixed and mobile network embracing nearly every household in the country – we aim to offer unmatched entertainment. Want to watch the latest episode of your favorite show but need to travel? Orange TV Go is here for you. Orange was the first Polish nationwide provider to offer a 4K set-top-box and 4K content. Thanks to various partnerships we were able to show our customers the first 4K Formula 1 transmission in Poland, offer them easy access to Netflix 4K content and a wide library of movies and documentaries on demand, including over 20 Discovery productions now available in 4K.

Essentially, what we offer is freedom of choice: watch what you want, where you want and when you want it. Even more so with the latest offer that we just launched, providing a full year access to HBO and HBO GO for free for our convergent Orange Love customers. Because TV is not dead – it becomes more digital!