#FreeAdviceFriday: Don't Let Corona Stop You!

As we all know most of us that work in digital are now stuck at home and working from the comfort of our own sofas... Is it even comfort anymore? Eh, it's something.

People always ask me for social media "help" and advice and I often times offer it up.

Recently I had a great success and I wanted to share it with my following and community... in the hopes of creating an open forum and conversation around all things, new strategies, and ideas people are trying during this time.

A few weeks ago, I was walking around my area in New York City feeling pretty down, defeated, and sad about the current state of our world. I thought to myself, wait a minute, how can I take that pain and turn it into something more powerful?

I started brainstorming with myself of how I could keep busy with work. We were now off the air and not really producing new content.

So, I thought to myself, we have all the tools to stay "on-air" during this time... Why not try?

So, I drafted a quick email to the powers that be and asked, "What about Instagram live?"

Got a response that had my brain immediately spring into strategy mode.

Here are a few segments that we were able to make happen (originally aired live on Instagram):

• https://www.youtube.com/watch?v=U5ekNP1bZ6M&t
• https://www.youtube.com/watch?v=PtarzpCO14E&t
• https://www.youtube.com/watch?v=-eDG131t9Ts&t

While these all happened on Instagram Live - live... it's important to realize that you can maximize your viewership by practicing a content distribution strategy.

That's exactly what I did here and I was able to garner 500,000+ views with 2 weeks of content. It all may have originated on Instagram live but I stretched it out to Facebook, Instagram feed, and YouTube.

I leave you with ... During these times, don't be afraid to step outside the box. Challenge yourself to come up with ideas that don't seem normal. Right now, anything is possible because we are all more nimble than usual.

Just trying to share a story that happened to me that I hope inspires you during these times of dark. Share your stories of success ... I'm curious of what you all are doing! What new things are you trying to enhance your reach? What new strategies are you toying with during this time? Let us all share our learnings!

Stay healthy and safe.