Free Worksheet: LinkedIn Visitor Persona
Derek Little
B2B Lead Generation Consultant | Helping Businesses Generate Qualified Leads on LinkedIn with Lead Nurturing Campaigns | Marketing Problem-solving Discussion Groups | Content | Coaching | Visit Trailblazermastery.com.
You've worked hard to develop the kind of consulting services your B2B clients value. But getting new clients can be a challenge - because they don't know you, like you, or trust you yet. Content marketing can help, but only if appeals to their wants and needs and motivates them to take action.
Many, if not most, of the people you want as clients are already on LinkedIn. This worksheet will help you aggregate your knowledge and make easier to repeatedly reach out to the right audience. Otherwise, you're constantly under pressure to be creative.
You already know what your existing clients like about your services. By turning your experience into a LinkedIn Visitor Persona, it's like you are creating a treasure map. Your Persona lets pull knowledge out of your head so it can be analyzed, enabling you to generate new ways to move your business forward.
How to Use the Worksheet
Remember, a persona is not a real person. It's a fictional achetype of your most likely client. Like an aggregate of your best clients. Imagine ten of your favorite past or current clients. Ask what do they all have in common, and add this information to LinkedIn Visitor Persona.
领英推荐
To get started, read my article on LinkedIn Visitor Personas. This will give you a grounding on the four ways of describing your ideal client. Then Download the PDF and start developing your LinkedIn persona. A final word of advice, treat your persona as work in progress and review it regularly.
Need help? Contact me on LinkedIn for Free Strategy Session and let's start elevating your client targeting game!
Want more growth? Check out our Content Marketing Packages at Trailblazermastery.com .
??? #Consulting #ClientStrategy #LinkedInInsights