Free Trial Ending Emails
It’s your last chance to convert. Don’t beat around the bush. In the examples below, you’ll find some good tactics for re-engaging users one last time.
Beatrix
A common scare tactic is to tell people that their data will be deleted. You need to be careful not to suggest that this is an ultimatum but you also need to make the message clear.
Beatrix does this by letting you know your work won’t be saved, then explaining one last time why their app is really valuable.
ClickInsights
One reason that people let free trials lapse is that they don’t understand how or why to use an app. Tony from ClickInsights lets you know that your data will be gone, then makes himself available for assistance.
Mention
Mention takes a different approach. Users can always stay on a free plan so they use this email as an opportunity to discuss the benefits of a paid plan. It’s a nicely designed email with clear, bold buttons to highlight the calls to action.
