Free Tools to help you create a consistent brand identity online!

In a recent post, I talked about what a brand identity is and what components consist of a brand identity. In this article I will recommend you multiple tools that will easily help you create that brand identity!

Firstly, what is a consistent brand identity?

A consistent brand identity refers to the uniform representation of a brand across all touchpoints and communications channels. It involves maintaining cohesion and alignment in various aspects of a brand's visual and verbal elements, as well as its values, personality, and messaging.

Now, lets list all the components required for creating a consistent brand identity and let me recommend the tools that’s help you do that!

Logo

A logo is the visual cornerstone of a brand's identity, acting as its recognizable symbol across various platforms. It encapsulates the essence of the brand, conveying its values, personality, and uniqueness in a single image. By providing instant recognition, instilling memorability, and fostering trust and professionalism, a well-designed logo plays a vital role in differentiating the brand in a competitive market and building a strong connection with consumers.

Tools for logo design

Logaster:?Professional online logo maker & generator.

Squarespace Free Logo:?You can download free low-res version for free.

Signature Maker:?A free web-based tool that creates your handwritten digital signature.

Color Palette

A colour palette serves as a foundational element in maintaining a consistent brand identity online by providing a set of designated colours that are used across various digital platforms. Consistency in colour usage reinforces brand recognition, fosters a cohesive visual experience, and strengthens brand association.

Tools for color palette

Material Palette:?Generate & export your Material Design color palette.

New Flat UI Color Picker:?Best flat colors for UI design.

Flat UI Colors:?Beautiful flat colors.

Coolors:?Super fast color schemes generator for cool designers.

Typography

Typography plays a critical role in creating a brand identity because it contributes to the overall look, feel, and personality of a brand's visual communication. The choice of fonts and typographic elements helps convey the brand's tone, values, and positioning to the audience. Consistent typography across various brand assets, such as websites, marketing materials, and packaging, reinforces brand recognition and strengthens brand association.

TypeGenius:?Find the perfect font combo for your next project.

Font Squirrel:?100% free commercial fonts.

FontFaceNinja:?Browser extension to find the web fonts a site uses.

Google Fonts:?Free, open-source fonts optimized for the web.

Social Media Posts

Consistent and strategic social media posting helps reinforce brand messaging, establish brand personality, and build brand recognition among followers. Through visually appealing graphics, compelling content, and interactive engagement, social media posts allow brands to tell their story, communicate their unique selling points, and cultivate relationships with their audience.

Canva - an online design tool that offers a range of social media templates that are ready to go.

Crello - an online design tool for creating eye-catching social media content.

InVideo - dynamic tool designed specifically for video content creation.

Apart from these, a consistent brand messaging is the most important component when it comes to creating an impactful online brand identity. But unfortunately, you’ll find no tools for that. Do you own research and give out information that actually adds value into the lives of your target audience.