Free SEO Tools For Site Checkup
SEMRush is another powerful research and auditing tool that’s used for tracking organic keywords, backlinks, researching competitors, and PPC keywords. Use SEMRush when you’re looking to track the data of your competition so that you can utilize what’s working for them to improve your website rankings.
Woorank is the perfect tool that allows you to analyze your website, whether you’re an SEO agency, digital marketing company or website owner. The tool gives you detailed information on off-page SEO, on-page SEO, backlinks, broken links and broken pages. It then gives you practical recommendations that help you improve overall site ranking and visibility. Woorank offers users free and paid versions. All your audit reports can be downloaded in PDF format. Their reports are simple to read and understand and allow you to easily repair and improve issues with your websites.
The Raventools analysis software provides high-quality reports of all SEO issues and suggestions. The tool provides recommendations for on-site design, backlinks, social media reputation, page load speeds, and overall online reputation.
You probably know that Moz is considered to be one of the best SEO tool providers and is also an SEO agency themselves. Seasoned website owners utilize Moz tools very extensively for SEO purposes. You can use Moz Rank, Domain Authority, and Page Authority as metrics when you’re link-building with other websites.
WebCEO is a powerful auditing tool that locates any and all problems on your site. Some of the features of WebCEO include:
Link building
Keyword optimization
SEO performance reporting
Competitor analysis
This tool is a SaaS platform that’s mostly used to monitor and track SEM campaigns, managing links, keeping up with competitor activity and optimizing keywords.
Found’s SEO Audit tool allows digital marketers and SEO agencies to track down problems with websites and figure out how to fix them. All you need to do is put a URL into this tool and you’ll get complete audit details as they relate to content issues, technical issues, and external link analysis. You can then download the results directly into a PDF for future reference, or to share with clients.
all in one SEO ToolSEOptimer is your free go-to auditing tool when you need to find errors on websites. After you paste in a URL, it’ll recommend the right procedures to improve how the site ranks in search engines. You can also download the Chrome extension for better ease of use.
Tool Screaming Frog is a crawling tool and desktop program to use when you want to analyze and audit an entire website. It gives you key insights on any SEO issues on your site by crawling every detail of it. Screaming Frog will examine parameters such as outbound links, site links, anchor texts, meta descriptions, broken links, website security, ALT tags, response times and much more. It will allow you to crawl up to 500 URLs completely free. After this, you will need to pay for the service. But do you really have 500 URLs to audit?
Even though Google’s Webmaster Tools seem to get all the attention, Bing Webmaster Tools offer an incredible suite of site and search analytics.
When you need to merge data that comes from differing sources (such as Google Analytics and Search Console), then need to visualize and share it, Google’s Data Studio is your go-to.
Enhanced Google Analytics Annotation is a powerful Chrome plugin that overlays useful data over the top of your analytics. For example, do you know if your dip-tin traffic is due to a recent Google algorithm update, or is it because of an upcoming holiday? This plugin will show you exactly which outside influences are impacting your traffic. You can easily screenshot this information for future reference, or to send to clients that count on your for better understanding of their site traffic.
We’d be amiss if we didn’t showcase Google Analytics as a key SEO audit and analysis tool. Since 2005, it’s been the big dog in the world of SEO. In fact, it’s the most widely used analytics package in the world. Even as a completely free tool, it’s incredibly robust and works in conjunction with other products from Google, such as Search Console, Optimizes, and Data Studio. Some users have voiced concerns that Google Analytics uses its data in ways that cause privacy concerns. However, Google states that they don’t use any user data provided in Google Analytics for marketing or unfair manipulation of search rankings.
The Google Search Console could be the most useful free SEO tool on this entire list. In fact, it’s nearly impossible to perfect modern-day SEO without accessing the data you’ll get inside of Search Console. Simply stated, it’s by far the most reliable place for finding information about how Google crawls and ranks your websites. It’s also one of only a few places where you can gain access to 100% reliable keyword data.
Keyword Hero is a tool that solves the issue of missing keyword data by using abundant advanced machine learning and mathematics. Although it’s not a perfect tool, if you’re struggling to match keywords with on-site metrics such as conversions, Keyword Hero is a positive step in the right direction for your business.
MozCast is the idea of Dr. Pete and is the original tracker of Google SERP. Think of it as your go-to tracker for when there are changes in search algorithms or other large-scale changes. But it doesn’t just find the big changes. It’ll also alert you to changes that fly under the radar. Additionally, its SERP tracking features are also useful by showcasing how prominent your ads are and give you access to important knowledge panels.
If you’re looking for a completely free crawler for your desktop, it’s hard to do better than Beam Us Up. While it doesn’t employ the amount of features that Screaming Frog does, it offers 100% free crawling without any limits whatsoever.
Link Redirect Trace is a free extension you’ll find on Google Chrome. Many expert SEO professionals highly recommend this tool as an “all-in-one redirect path analyzer.” The extension works to reveal info about basic link metrics, HTTP headers, robots.txt, and rel canonicals. When you want to capture data for later reference, the “Save Screenshot” tool comes in very handy.
https://chrome.google.com/webstore/detail/link-redirect-trace/nnpljppamoaalgkieeciijbcccohlpoh?hl=en
This tool is similar to Link Redirect Trace. Ayima’s Redirect Path showcases header information and current redirect paths for every single URL you land on. Once you start using this extension, you’ll never turn it off. The insights Redirect Path provides are that powerful.
SEOlyzer is a tool for log analysis that’s been recommended by Aleyda Solis during her SEO podcast “Crawling Mondays.” This tool is a robust log analysis tool with some extra features such as page categorization and real-time analysis.
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Xenu is on nearly every free SEO audit tools list and has been for years. And there’s a good reason for that. Xenu is a Windows-based desktop crawler that has remained almost unchanged for the past 10+ years. Even after all of this time, many SEO experts still use and love this tool when looking for broken links and basic site auditing. We’ll leave this recommendation here for both useful and sentimental reasons. If you haven’t used Xenu yet, it’s definitely worth a shot.
While we don’t know which came first, the chicken or the egg, we do know that good content starts with understanding the keywords people use and why they’re using them.
Ahrefs offers a multitude of free SEO tools that are worth exploring on their own. One of the tools that stand out is its Free Keyword Research Tool.
The free Siteliner duplicate content tool is a scanner provided by CopyScape (an anti-plagiarism service). Siteliner’s top feature is its ability to identify pages within the site that have similar content. This makes it easy to spot opportunities for improving content. It’s best for articles to feature content that is unique to each article. Depending on how much content is similar, articles that share content can create a situation where Google may have to choose which page is more relevant and make one canonical.
The Worldwide Web Consortium publishes an HTML checker that also checks what the heading outline (H1, H2, etc.) looks like on a web page. This is a really great tool for checking out how Google sees your web page or a competitor’s web page. Tick the “Show Outline” option in order to see how your heading elements look on a search engine. The results can be eye-opening and reveal issues with your website template.
Industry-leading site auditing software Screaming Frog offers a free version that’s perfect for auditing smaller sites that are under 500 URLs.
Netpeak Spider is another crawling tool that has a generous free version that can crawl up to 100,000 URLs. The tool provides data on over 80 SEO-related issues and checks on over 100 technical website issues. It also has other functionalities related to competitor research. Overall, the free version of the Netpeak Spider makes a useful complement to the free version of Screaming Frog, as they both have different features and present data in different ways.
Mobile Moxie provides mobile SEO Tools.SERPerator is a Google mobile rank checker for keyword rankings & testing local SEO. Check mobile rankings by address rather than the city, state, or zip/postcode Use the Page-scope to check mobile landing pages for SEO & PPC.
This online tool will check if your domain or IP address is on one of several popular blacklists. Being on a blacklist can affect email deliverability.
This free vulnerability scanner offers a quick but comprehensive scan of potential issues. Create the report, then research whether or not your site has issues that need fixing. WPScans.com is a useful tool for beginning a security audit.
The SSL Labs Security tool will spot misconfigurations and security holes in your HTTPS certificate implementation. Adding a server security certificate is touted as being easy, but that’s not always the case. This useful tool will help you diagnose hidden issues.
This comprehensive security scanner will highlight common issues with a Drupal-based website.
The free YSlow Performance Audit tool is a comprehensive performance audit scanner. It creates a report of 23 performance rules.
GTmetrix Speed and Performance Audit is another tool that will generate various benchmark scores. Use these scores to understand where your site can be improved.
Just as its name suggests, SERPsim is a SERP simulator that’s capable of generating snippets of your rankings on Google. That means you get to view how your web pages appear on Google’s search results, and consequently, use the insights to optimize your page titles and metadata.
Copyscape is all about content optimization. More specifically, it seeks to help you avoid plagiarism issues that could hurt your site’s ranking. Verify your content’s originality by running it through Copyscape’s plagiarism checker before publishing.
Still, on content optimization, you might also want to capitalize on the free WordCounter tool. It’s particularly handy when you need to assess the word count and keyword density on your web pages. In essence, the WordCounter saves you the trouble of counting the words manually. All you need to do is enter any web page’s URL, and the tool will automatically generate information on the number of words, the most common words, and their corresponding keyword density.
Powered by Lighthouse, PageSpeed Insights happens to be yet another SEO audit tool from Google. It’s built to run tests on your URLs, and, ultimately, assign scores based on their performance on both desktop and mobile devices.
Mobile Moxie has a set of tools that can help you deliver a better mobile experience to your audience. The tools show what your website will look like on mobile with a huge selection of mobile phone screens to choose from. It can also localize to any city in the world and help you check what your webpage looks like in those countries. This will be very helpful if you have websites in different languages and targeted toward different locations.
The Mobile-Friendly Test offered by Google allows you to see how Google fetches your mobile site. It simply displays whether your website passes or fails their mobile friendliness standards, and shows more detailed data in a report that you can download.
Varvy is an SEO audit tool that gives you a very detailed report of what your website is missing based on Google’s guidelines. It will show you exactly how your pages can become more mobile-friendly and how to improve the user experience. Speed, Googlebot access, and markups are all included in the report next to a bunch of guidelines for your reference.
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