FREE SEO TOOLS INCREASING THE EFFECTIVENESS OF PLANNED ACTIONS

Each industry takes advantage of tools facilitating its work. The same goes with brands deciding to start their journey with positioning. The whole process may be time-consuming and may require commitment. Regarding this fact, it is worth using SEO dedicated tools that may simplify further actions. In this article, we are going to present several beneficial and free platforms without which your positioning efforts may potentially be less effective.

Google Search Console

Google Search Console (GSC) is a platform monitoring your website in Google. It allows you to get all the necessary data and a list of possible problems. In particular, this tool facilitates completing the following information about the page:

• indexing status and course;
• keywords, number of views, CTR (click-through rate), etc.;
• internal and external links;
• problems within the page.

Google Analytics?

Primarily used to collect information about web traffic. For analysis, it uses the GATC tracking code based on JavaScript. If users visit the site, the server sends them to the users' browser. Subsequently, the tracking code creates cookies, which in turn, keep the most important information about users. These files are sent to an external Google server, where they are modified. The whole process makes collecting information possible. It indicates which devices are used and which countries and sources of traffic they reach. What is more — it gives the information about subpages that most often attract one's attention. Google Analytics enables:

• better understanding of users by making data about marketing strategies; products and content easier to interpret;
• using as much information as possible from the collected data;
• combining statistics with results.

Google Trends

A tool facilitating the comparison of miscellaneous words or phrases. It defines searching frequency for particular keywords in a specific period of time. The collected statistics are presented by a graph indicating the current trends and changes occurring in recent years. So, why is it worth using?

• it supports the analysis of industry trends;
• improves the development of a marketing strategy;
• allows you to summarise the actions carried out so far regarding the prevailing trends.

Ubersuggest

An easy-to-use platform allowing you to search for key phrases that are worth attention. This tool supports finding long tail phrases that are searched rather rarely, but when it happens they are typed by users determined to buy a product or service. Ubersuggest may be helpful while looking for ideas for your website or blog content, or when you want to assess the potential of a given phrase. Ubersuggest generates information about:

• average monthly number of searches;
• competitiveness of a given phrase;
• average CPC (cost-per-click);
• the desired number of backlinks.

Google PageSpeed Insights

Google PageSpeed Insights is a tool that allows you to easily check the loading time of a page on computers and smartphones. It assesses the loading speed of the website — separately on desktop and mobile devices. As a consequence, Google presents the results on a scale from 1 to 100, where:?

• 0-49 points inform that the loading speed is weakened;?
• 50-89 points indicate the possibility to improve results;?

90-100 points define the loading speed as satisfying.?

It provides the following data:

• first image or text rendering time;
• speed index that determines how quickly your website opens with fully visible content;
• time of rendering the largest?image or text;
• full interactivity time.

SEO tools may be crucial while working on your domain's visibility. In this article, we have presented tools we believe are the most valuable. However, if you are looking for a specialist — contact us. SEO is our speciality!