[Free Online Event Recording] How to Create a Content Marketing Strategy for LinkedIn | New Release: Content Marketing Strategy Playbook for LinkedIn

In this month's newsletter we share the recording of our free LinkedIn Live event, How to Create a Content Marketing Strategy for LinkedIn, announce the release of our Content Marketing Strategy Playbook for LinkedIn, provide some tips for inviting connections to follow your organisation's LinkedIn company page and share what we enjoyed about the TalentX event in Sydney.

[Free Online Event Recording] How to Create a Content Marketing Strategy for LinkedIn

On 15th June Karen Hollenbach ran a free LinkedIn Live event about How to Create a Content Marketing Strategy for LinkedIn. In case you missed it, you can view the recording of this event on our YouTube channel. Don't forget to subscribe to our channel while you're there! We run these LinkedIn Live events as part of our commitment to provide inclusive and equitable quality LinkedIn education and promote lifelong learning opportunities via our online learning resources.

New Release: Content Marketing Strategy Playbook for LinkedIn

We're thrilled to announce the release of Think Bespoke's Content Marketing Strategy Playbook for LinkedIn, giving you access to our proven strategies and practical tips to help you create a methodical and consistent approach for you and your organisation on LinkedIn.?

Debbie Hatswell , Think Bespoke's Head of Online Content Solutions, and Karen Hollenbach have been working with B2B clients for many years, helping their business and HR leaders and digital marketers develop a Strategic LinkedIn Content Marketing Framework for their organisation. We've helped recruiters, boutique law firms, a major port and consulting firms build brand awareness and attract more clients via their LinkedIn presence with this framework.

Now available as your very own resource, our Content Marketing Strategy Playbook for LinkedIn will help you maximise your LinkedIn presence and bring your marketing strategy to life. With expert insights and actionable advice, this digital guide and workbook is the ultimate resource for developing your content marketing strategy and content plan for LinkedIn.?

How to Invite Connections to Follow Your LinkedIn Page

As a LinkedIn Page super admin, you can grow your followers by inviting your 1st-degree connections to follow your Page. Pages are granted monthly invitation credits (between 100-250) which are shared across all the page's super admins.

To access this feature:

• You can view your available invitation credits by clicking the?Admin tools?dropdown in the upper-right corner of your admin view.
• Then select?Invite connections.
• Your balance appears at the top of the window.

What to consider:?

Invitation credits are used and earned as follows:

• Sending an invitation uses one credit. When an invitation is accepted, the credit is earned back and applied back to the Page’s balance.
• ?When an invitation is rejected or withdrawn, the credit is removed from Page’s balance.?
• The invitation credit limit renews on the first day of every month, and is shared by all Page super admins.

Tune into our LinkedIn Marketing Podcast

Have you listened to the latest episode of Karen Hollenbach 's podcast, The 5 Minute LinkedIn Marketer? Tune in here.

TalentX Sydney

Last month our resident LinkedIn expert, Karen Hollenbach attended a recruitment industry event, TalentX, hosted by RCSA Australia and New Zealand to stay informed about how the talent landscape is changing.

The highlights were Dr Ben Hamer , Adjunct Professor | #1 APAC Future of Work Influencer | Keynote Speaker | Podcast Host | Media Commentator | Author and the event MC, and the session with Zara Seidler ?? and Sam Koslowski ?? , who are Co-Founders of the The Daily Aus , who provided insights around Engaging the Next Generation of Talent.

Think Bespoke's LinkedIn Services

Book an intro chat with Karen Hollenbach to discuss your LinkedIn training needs. While registrations have now closed for our LinkedIn Marketing Mentoring program, you can still book a 1:1 Virtual Consult with Karen for specific LinkedIn marketing features you'd like to explore.

If you're keen to update your LinkedIn presence, we also offer a Professional Profile writing service and LinkedIn company page creation and updates. Contact us today to request a quote.