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The Biggest Mistake Leaders Make In Ambiguous Times

How often do you hear this?

We’re holding off on big moves until the market stabilizes.” Or, “We’re waiting for clearer trends before we invest in growth.” Waiting? For what? A magical crystal ball? Ambiguity is not going anywhere. It’s time to stop hiding behind excuses and start figuring out how to thrive in uncertainty.

The businesses that survive—and thrive—aren’t the ones waiting for clarity. They’re the ones creating clarity, even in the face of chaos.

They know that growth isn’t optional. It’s essential.

Focus on what you can control:

  • Your decision-making process: Are you decisive, or are you paralyzed by uncertainty?
  • Your team’s mindset: Are you cultivating resilience and adaptability or letting ambiguity demoralize them?
  • Your value proposition: Are you doubling down on what makes your business unique, or are you selling everything to everyone?

Ambiguity makes weak spots glaringly obvious. Read more...


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Buy one DISC assessment and get a 30-minute coaching call complementary.

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Strategic Planning Isn't Just For Big Businesses

(hint, hint, yes, I'm talking to you)

Strategic Planning 101 - Most Organizations Get It Wrong

Strategic planning isn’t rocket science, but it does require discipline. Define where you want to go. Understand where you are. Figure out the gap. Then prioritize ruthlessly.

Strategic planning is not a fluffy brainstorming session. It’s not a feel-good exercise where everyone shares their “big ideas” and pats themselves on the back. Strategic planning is the brutal, no-nonsense process of figuring out how to allocate limited resources to achieve maximum impact—and most organizations get it wrong.

Strategy means saying no to 99% of the ideas on the table. It means allocating resources to the opportunities that will move the needle the most—and letting go of the rest.

Access Our Strategic Planning Formula (for free) here.


Carmella - Why us? Why now?

We are an award-winning, strategic marketing and leadership firm. We grow businesses.

We put cans in hands, heads in beds, and bums in seats.

We hire local.

We buy local.

We sponsor local events and projects.

And we want to see a GDP level impact on the communities that we partner and work with.

~ Steff


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