The Value of an Advisor

The work Real Financial Advisors do changes people's lives.

This is true!

Fake financial advisors can destroy people's lives.

Sadly, this is also true.

Because the media stories are almost always about the fake advisors, sometimes even the real ones doubt their value.

It's easy to do.

After hearing the 97th story about how easy it is to do everything a (fake) advisor does, you start to wonder about the value of your work.

But let me be clear... because behavior plays such a huge role in a client's lifetime success, helping clients behave well in scary markets is massively valuable. 

It is critical for Real Financial Advisors understand and believe that! 

If you liked this article, I think you will LOVE what I am building at The Society of Advice. But only real ones!