Free GA4 Training Course

Take a step-by-step journey through our easy tutorials. We've made them for anyone wanting to become an expert in Google Analytics 4 (GA4). Each lesson in The Free GA4 Course will make you better, giving you the tips you need for online success.

SEO Reports in Google Analytics 4 - Measure Organic Performance (Lesson 1)

Main Idea: Learn how to check if your website is doing well in search results.

Understanding Organic Traffic Metrics: Dive into the SEO Organic Performance Reports in GA4 to discern the effectiveness of your website's organic performance.

By focusing on landing pages and understanding organic interactions, you'll refine your strategies for optimal results. The insights from the 'Acquisition' report will further shed light on the broader impact of organic traffic on your business metrics.

Conversions in Google Analytics 4 | (Lesson 2)

Main Idea: Learn the difference between "goals" (from the old system) and "conversions" in GA4.

Mastering Goals & Conversions: The shift from 'goals' in Universal Analytics to 'conversions' in GA4 is significant. The importance of these goals, representing desired user actions like purchases or sign-ups, guides your digital strategy.

This video will help you navigate this shift, enabling you to effectively monitor and optimize specific interactions, such as newsletter subscriptions.

Email Reports in Google Analytics 4 - GA4 Email Tracking (Lesson 3)

Main Idea: Make sure your email campaigns work well in GA4.

Maximizing Email Campaign Performance: To ensure your email campaigns in GA4 are visible and effective, correct setup and tracking are crucial.

Properly implementing UTM parameters in your emails and understanding their importance on platforms like Facebook and Instagram empower you to make data-driven marketing decisions.

The following steps guide you through email-specific reports in GA4, offering insights to refine your email strategies for increased engagement

Google Ads - PPC Reports in Google Analytics 4 | GA4 Tutorials (Lesson 4)

Main Idea: Make your Pay-Per-Click (PPC) ads better with GA4.

Use GA4's Google Ads Reports to enhance your PPC efforts comprehensively. Learn how to locate, interpret, and act on campaign overviews and metrics for optimal ad performance.

With the ability to customize and create specific reports tailored to your requirements, every advertising decision can be supported by actionable insights from GA4.

Ecommerce Add to Cart Tracking & Reports in Google Analytics 4 (Lesson 5)

Main Idea: Find out what people are adding to their shopping carts.

"Add to Cart" events within an e-commerce setup offer valuable insights into the buyer's journey. Tracking these interactions provides a window into user preferences and potential obstacles.

While GA4's Add to Cart" reports highlight products that attract attention but fail to convert, the detailed breakdown in the "Engagement" and "Events" sections delves deeper into the metrics.

Further analysis of products at the "Monetization" level reveals any mismatches between intentions (items added to cart) and actions (actual purchases).

Ecommerce Sales & Transactions Reports in Google Analytics 4 (Lesson 6)

Main Idea: Get all the details about what you're selling.

Streamlining E-commerce Metrics for Business Growth: First, ensure your e-commerce setup in GA4 is configured to capture revenue-related metrics.

The E-commerce Reports in GA4, found under 'Monetization', provide a comprehensive overview of your product sales and revenue sources.

Beyond individual product sales, the User Purchase Journey report offers insights into the user's conversion funnel. Amplify your analysis with custom Transaction ID reports that link revenue to their originating transaction IDs and sources.

Product & Categories Analysis in GA4 (Lesson 7)

Main Idea: Understand your products better.

Google Ads' monetary flow can sometimes be unclear, but dissecting the product and categories-level performance report in GA4 enables you to identify top-performing products, analyze their revenue streams, and compare them with Google Ads' reports.

This view allows you to effectively evaluate the strengths and weaknesses of your product range.

PPC Landing Page Analysis in GA4 & Google Ads (Lesson 8)

Main Idea: Make your landing pages work best.

PPC Landing Page Analysis in GA4: Landing pages play a pivotal role in ad campaigns, directly influencing engagement and conversion rates. By combining data from GA4 and Google Ads, you gain a 360-degree view of your landing pages' effectiveness.

Accessing the "Engagement" report in GA4 and using custom reports in Google Ads reveals your pages' performance metrics. Metrics like engagement time, conversions, costs, and clicks help you develop informed strategies, while ongoing analysis ensures your strategies remain adaptable and responsive to changing trends.

In conclusion, our Free GA4 Course offers a comprehensive learning experience, covering every vital aspect of Google Analytics 4.

From understanding SEO reports and optimizing email campaigns to refining e-commerce strategies and mastering PPC ads, these tutorials are designed to empower anyone aspiring to excel in GA4.

By journeying through each lesson, you are equipped with the tools and knowledge to harness the full potential of GA4, ultimately leading to impactful online success

You can also check out the best GA4 courses post from here!