Free Funnel Builders: 13 Best Sales Funnel Software

Having a powerful funnel builder is crucial for capturing leads, nurturing them, and converting them into customers. However, not all businesses have the budget for expensive funnel-building software.

That's where free funnel builders come in. These tools offer robust features without the hefty price tag, making them perfect for small businesses, startups, and entrepreneurs.

In this article, we will explore the best free funnel builders available, their key features, and why they might be the right choice for you.

13 Best Free Funnel Builder Software

1. Systeme.io (Overall Best Free Funnel Builder)

Systeme.io stands out as the overall best free funnel builder, offering a comprehensive suite of tools for creating and managing sales funnels, email marketing, and automation. Its user-friendly interface allows users to design and launch funnels effortlessly.

Systeme.io has an easy-to-use drag-and-drop editor, making it accessible even for those with no technical background.

With features like A/B testing, membership site management, and affiliate marketing, Systeme.io provides an all-in-one solution for businesses looking to optimize their marketing efforts without spending a dime.

Its robust capabilities make it ideal for entrepreneurs and small businesses.

Key Features:

• All-in-One Platform: Systeme.io combines email marketing, sales funnels, webinars, and more into a single platform, reducing the need for multiple tools.
• Drag-and-Drop Editor: The intuitive editor allows you to create and customize funnels with ease.
• Automation Tools: Streamline your marketing efforts with powerful automation features that handle email campaigns and customer journeys.
• A/B Testing: Optimize your funnels by testing different versions to see which performs better.
• Integrations: Compatible with popular payment gateways like PayPal and Stripe, as well as other essential tools.
• Free Plan: Offers a substantial range of features, including up to 2,000 contacts and 3 sales funnels, all without cost.
• Membership Sites: Create and manage membership sites directly from the platform.

Benefits:

Systeme.io's all-in-one approach eliminates the need for multiple tools, saving both time and money. Its powerful automation and A/B testing capabilities help optimize marketing efforts, while the free plan offers generous features that cater to the needs of small businesses and startups.

Ideal Users:

Small businesses, startups, and solopreneurs looking for a comprehensive, cost-effective solution to manage their marketing funnels.

Pricing:

• Free: $0 per month, offering basic features.
• Starter: $27/month, suitable for essential needs.
• Webinar: $47/month, unlocking advanced features.
• Unlimited: $97/month, providing comprehensive features for extensive business requirements.

Get Started with Systeme.io for Free

2. GetResponse

GetResponse is a versatile marketing platform known for its strong email marketing and automation capabilities.

It also offers robust funnel-building tools that can help businesses capture and nurture leads effectively.

GetResponse serves as an automatic free funnel builder software because it provides a tool called "conversion funnel" through which you can automate the creation of conversion-focused sales funnels from start to finish.

With its easy-to-use interface and extensive range of features, GetResponse is a valuable tool for any marketer.

Key Features:

• Email Marketing: Advanced tools for creating and automating email campaigns.
• Landing Pages: Build high-converting landing pages with ease.
• Sales Funnels: Pre-built funnels designed for lead generation and sales.
• Webinars: Integrated webinar tools to engage with your audience.
• CRM: Manage customer relationships directly within the platform.
• Free Plan: Provides essential features, including email marketing and landing pages, for free.
• Conversion Funnel: Comprehensive funnel solutions from lead generation to sales and beyond.

Benefits:

GetResponse’s powerful email marketing and automation tools make it easy to nurture leads and convert them into customers. The free plan is ideal for small businesses and startups, offering substantial features without any cost.

Ideal Users:

Online marketers, small to medium-sized businesses looking for a comprehensive marketing solution that includes robust email marketing and funnel-building capabilities.

GetResponse Pricing:

• Free: $0/month
• Email Marketing: $15/month
• Marketing Automation: $48.38/month
• Ecommerce Marketing: $97.58/month
• GetResponse MAX: $999/month

Get Started with GetResponse for Free

3. Involve.me

Involve.me takes a unique approach to funnel building by focusing on interactive content.

This platform allows users to create engaging quizzes, calculators, surveys, and more, which can significantly enhance lead generation efforts.

Its emphasis on interactive content makes it a standout tool for marketers looking to create more engaging and personalized user experiences.

Key Features:

• Interactive Funnels: Create engaging quizzes, calculators, surveys, and forms to capture leads.
• Personalization: Tailor experiences based on user input for more relevant interactions.
• Analytics: Track user engagement and performance to optimize content.
• Templates: Use ready-made templates to quickly set up interactive content.
• Integrations: Seamlessly connect with popular CRM and email marketing tools.
• Free Plan: Access essential features without cost, including interactive content creation and basic analytics.
• Lead Scoring: Prioritize leads based on their interactions with your content.

Benefits:

Involve.me's focus on interactive content makes it an excellent tool for engaging potential customers and capturing high-quality leads. The ability to personalize experiences and track performance helps businesses optimize their marketing strategies effectively.

Ideal Users:

Digital marketers, educators, and content creators who want to enhance their lead generation efforts with interactive and personalized content.

Involve.me Pricing Plans:

• Free Plan: $0/month
• Starter Plan: $19/month
• Professional: $49/month
• Business: $149/month

Get Started With Involve.me For Free

4. ClickFunnels

ClickFunnels is a widely recognized name in the funnel-building industry, known for its comprehensive suite of tools that help businesses create high-converting sales funnels.

Although ClickFunnels is not typically free, it offers a 14-day free trial that allows users to explore its extensive features.

ClickFunnels is designed to simplify the process of funnel creation, making it accessible for users of all skill levels.

Its user-friendly interface and extensive library of pre-designed templates make it easy to build effective sales funnels quickly.

Key Features:

• Drag-and-Drop Editor: Build and customize funnels with ease using a simple drag-and-drop interface.
• Sales Funnels: Pre-designed funnels for various purposes, including lead generation, sales, and webinars.
• Membership Sites: Create and manage membership sites with integrated access control.
• A/B Testing: Test different versions of your funnels to optimize performance.
• Payment Integrations: Supports multiple payment gateways, including PayPal and Stripe.
• Email Marketing: Integrated email marketing tools for nurturing leads and automating campaigns.
• Analytics: Detailed analytics to track funnel performance and optimize strategies.

Benefits: ClickFunnels is known for its extensive library of pre-designed funnels and user-friendly interface, making it a top choice for businesses looking to quickly create effective sales funnels. Its 14-day free trial provides ample opportunity to explore its features and determine if it meets your needs.

Ideal Users: Businesses of all sizes, online marketers, and entrepreneurs looking for a powerful and comprehensive funnel-building tool.

ClickFunnels Pricing Plans:

Startup: $97/month

Pro: $297/month

Get Started With ClickFunnels For Free

5. Site123

Site123 is known for its simplicity and ease of use, making it a great choice for those who need to quickly set up a free sales funnel without any technical expertise.

It offers a straightforward approach to website and funnel building, with responsive designs and built-in SEO tools to help increase visibility.

Site123 is perfect for users who want a hassle-free experience in creating functional and visually appealing funnels.

Key Features:

• Easy Setup: Quick and simple funnel creation process that requires no technical skills.
• Responsive Design: Mobile-friendly templates that ensure a seamless user experience across devices.
• SEO Tools: Built-in SEO features to help improve search engine rankings.
• E-commerce Integration: Supports online stores and various payment gateways.
• Free Plan: Provides basic features at no cost, including website and funnel building tools.
• Custom Domains: Option to connect custom domains even with the free plan.
• Multilingual Support: Create content in multiple languages to reach a wider audience.

Benefits:

Site123 is perfect for beginners due to its user-friendly interface and quick setup process. Its responsive design and SEO tools help ensure that your funnels are both effective and visible to potential customers.

Ideal Users:

Small businesses, non-tech-savvy users, and anyone looking to quickly set up a functional funnel without technical complications.

Site123 Pricing:

Free plan: $0/month

Premium: $5.8/month

Get Started With Site123 For Free

6. Hubspot

Hubspot is a comprehensive CRM and marketing platform that also offers a powerful free funnel builder.

Known for its robust CRM capabilities, Hubspot integrates seamlessly with its marketing tools to provide a holistic approach to lead generation and management.

Key Features:

• CRM Integration: Seamless integration with Hubspot CRM for better lead management.
• Email Marketing: Free email marketing tools to nurture leads.
• Landing Pages: Create and customize high-converting landing pages.
• Lead Capture: Utilize forms and pop-ups to capture leads effectively.
• Analytics: Detailed analytics to track performance and optimize strategies.
• Free Plan: Robust free features including CRM, email marketing, and landing pages.
• Marketing Automation: Automate customer journeys and workflows to save time and improve efficiency.

Benefits:

Hubspot’s integration of CRM and marketing tools provides a comprehensive solution for managing and nurturing leads. Its free plan is generous, offering robust features that can significantly benefit growing businesses.

Ideal Users:

Growing businesses and marketing teams looking for a comprehensive, integrated solution for their marketing and CRM needs.

HubSpot Pricing:

Free Plan: $0/month

Paid plans start from $50/month

Get Started With HubSpot Free Funnel Tool

7. Mailchimp

Mailchimp is one of the most popular email marketing platforms, known for its ease of use and extensive features. It also offers tools for building sales funnels, making it a versatile choice for marketers looking to capture and nurture leads.

Mailchimp's comprehensive suite of tools, including email marketing, landing pages, and automation, makes it a powerful tool for businesses looking to enhance their marketing efforts.

Key Features:

• Email Marketing: Advanced tools for creating and automating email campaigns.
• Landing Pages: Easy-to-build, customizable landing pages.
• Automation: Automate customer journeys and workflows to save time.
• Templates: Professional templates for quick setup of emails and landing pages.
• Analytics: Track email and landing page performance with detailed analytics.
• Free Plan: Generous free tier with access to core features, including email marketing and landing pages.
• CRM Integration: Manage customer data and interactions within the platform.

Benefits: Mailchimp’s powerful email marketing and automation tools make it easy to capture and nurture leads. The platform’s user-friendly interface and robust free plan make it an excellent choice for small businesses and freelancers.

Ideal Users: Small businesses, freelancers, and marketers looking for a versatile tool that combines email marketing with funnel building.

Mailchimp Pricing:

Free Plan: $0/month

Standard: $20/month

8. MailerLite

MailerLite is a simple yet powerful email marketing tool that also offers landing page and funnel-building capabilities.

Known for its intuitive interface, MailerLite is ideal for businesses looking to streamline their email marketing and lead generation efforts.

Its drag-and-drop editor, automation features, and customizable templates make it a user-friendly tool for creating engaging and high-converting funnels.

Key Features:

• Email Marketing: Easy-to-use tools for creating and automating email campaigns.
• Landing Pages: Build and customize landing pages to capture leads.
• Automation: Simple automation features for email sequences.
• Pop-ups and Forms: Capture leads with pop-ups and embedded forms.
• Templates: Professional templates for quick setup of emails and landing pages.
• Free Plan: Access to core features without cost, including up to 1,000 subscribers.
• Analytics: Track email and landing page performance to optimize strategies.

Benefits:

MailerLite’s intuitive and user-friendly interface makes it easy for small businesses and startups to manage their email marketing and lead generation efforts. The platform’s free plan is generous, offering substantial features without any cost.

Ideal Users:

Startups, small businesses, non-profits, and anyone looking for an affordable and easy-to-use email marketing and funnel-building tool.

MailerLite Pricing Plans:

Free Plan: $0/month

Growing Business: $9/month

Advanced: $18/month

9. ConvertKit

ConvertKit is a platform designed specifically for creators, offering powerful email marketing and funnel-building tools.

With its focus on simplicity and effectiveness, ConvertKit helps creators capture and nurture leads through personalized email sequences and landing pages.

Key Features:

• Email Marketing: Tailored tools for creating and automating email campaigns.
• Landing Pages: Customizable landing pages for lead capture.
• Automation: Visual automation builder for creating personalized email sequences.
• Forms and Pop-ups: Capture leads with forms and pop-ups.
• Integrations: Connect with other tools and platforms to streamline workflows.
• Free Plan: Basic features available for free, including up to 1,000 subscribers.
• Subscriber Tagging: Organize and segment your audience for more targeted campaigns.

Benefits:

ConvertKit’s focus on creators makes it an ideal tool for bloggers, content creators, and small businesses looking to build and nurture their audience. The platform’s user-friendly interface and powerful automation tools make it easy to create personalized marketing campaigns.

Ideal Users:

Bloggers, content creators, small businesses, and anyone looking to engage their audience with personalized email marketing and funnel-building tools.

ConvertKit Pricing:

Newsletter: $0/month

Creator: $25/month

Creator Pro: $50/month

10. Weebly

Weebly is a versatile website and funnel builder that offers a range of features for creating effective sales funnels.

Weebly has a user-friendly interface and an extensive range of features that make it an excellent choice for those who need a powerful yet easy-to-use funnel builder.

Key Features:

• Website Builder: Drag-and-drop website creation with a focus on ease of use.
• E-commerce: Support for online stores, including payment gateways and inventory management.
• Landing Pages: Create and customize landing pages to capture leads.
• SEO Tools: Built-in SEO features to enhance visibility and search engine rankings.
• Analytics: Track website and landing page performance with detailed analytics.
• Free Plan: Access to core features at no cost, including website and funnel building tools.
• Customer Support: 24/7 support for users, ensuring any issues are quickly resolved.

Benefits:

Weebly’s user-friendly interface and quick setup process make it ideal for beginners. The platform’s comprehensive feature set, including SEO tools and e-commerce support, ensures that your funnels are effective and visible to potential customers.

Ideal Users:

Small businesses, online stores, and individuals looking to quickly set up a functional funnel without technical complications.

Weebly Pricing Plans:

Free: $0/month

Personal: $10/month

Professional Plan: $12/month

Performance Plan: $26/month

11. Wix

Wix is a popular website builder that also offers robust funnel-building capabilities.

It has a drag-and-drop editor and an extensive library of templates making it a top choice for those looking to create visually appealing and effective funnels.

Key Features:

• Drag-and-Drop Builder: Easy creation and customization of websites and funnels.
• Templates: Hundreds of professional templates to choose from.
• SEO Tools: Optimize your site for search engines with built-in SEO features.
• E-commerce: Support for online stores, including payment processing and inventory management.
• Marketing Tools: Integrated email marketing and social media tools.
• Free Plan: Substantial features available for free, including website and funnel building tools.
• App Market: Access to a wide range of apps to extend functionality.

Benefits:

Wix’s highly customizable platform is suitable for various business needs, from small businesses to large enterprises. The extensive range of features and integrations ensures that you can create effective and visually appealing funnels.

Ideal Users:

Small businesses, entrepreneurs, creatives, and anyone looking for a versatile and customizable funnel-building tool.

Wix Pricing Plan:

Free Plan: $0/month

Light Plan: $17/month

Core Plan: $29/month

Business: $36/month

Business Elite: $159/month

12. Strikingly

Strikingly is a simple yet effective funnel builder that focuses on one-page websites and quick setup.

Ideal for freelancers and small businesses, Strikingly allows users to create functional and visually appealing funnels without any technical expertise.

Key Features:

• One-Page Websites: Ideal for landing pages and simple funnels.
• Drag-and-Drop Editor: Easy customization with a user-friendly interface.
• SEO Tools: Built-in SEO features to improve search engine rankings.
• Analytics: Track visitor behavior and performance with detailed analytics.
• E-commerce: Basic e-commerce features to support online sales.
• Free Plan: Access to core features without cost, including one-page websites and basic funnels.
• Mobile Optimization: Ensure your funnels look great on any device.

Benefits:

Strikingly’s quick and easy setup process makes it perfect for those who need a functional funnel without any technical complications. The platform’s focus on one-page websites ensures that your landing pages are effective and visually appealing.

Ideal Users:

Freelancers, small businesses, individuals, and anyone looking for a simple and effective funnel-building tool.

Strikingly Pricing:

Limited: $8/month

Pro: $16/month

VIP: $45/month

13. Convertri

Convertri is known for its high-speed funnel-building capabilities, offering a unique edge with its focus on performance.

This platform is designed to create fast-loading funnels that reduce bounce rates and improve conversion rates.

Convertri’s emphasis on speed and performance makes it a standout choice for marketers looking to optimize their funnels for better results.

Key Features:

• Speed: High-speed funnel building that ensures fast-loading pages.
• Drag-and-Drop Editor: Easy customization with a user-friendly interface.
• Templates: A wide range of templates for quick and easy setup.
• A/B Testing: Test different versions of your funnels to optimize performance.
• Integrations: Seamlessly connect with other tools and platforms.
• Analytics: Track and analyze funnel performance with detailed reports.
• Mobile Optimization: Ensure your funnels look great on any device.

Benefits:

Convertri’s focus on speed and performance helps reduce bounce rates and improve conversion rates. Its user-friendly interface and extensive range of features make it a valuable tool for any marketer looking to optimize their funnels for better results.

Ideal Users:

Marketers and businesses looking to optimize their funnels for speed and performance.

Convertri Pricing:

Convert: $99/month

Scale: $199/month

Maximize: $299/month

Things to Look Out For In a Free Funnel Builder Software

1. Ease of Use

• User-Friendly Interface: The software should have an intuitive and easy-to-navigate interface. A drag-and-drop editor can significantly simplify the process of creating and customizing funnels.
• Onboarding and Tutorials: Look for platforms that offer comprehensive onboarding processes, tutorials, and customer support to help you get started quickly and efficiently.

2. Customizability

• Templates: A wide range of customizable templates can save you time and ensure your funnels are visually appealing and effective.
• Flexibility: The ability to customize every aspect of your funnel, including layouts, colors, and content, ensures that your funnels align with your brand identity and marketing goals.

3. Cost and Value

• Free Plan Limitations: Understand the limitations of the free plan, such as feature restrictions or branding requirements. Ensure that these limitations do not hinder your marketing efforts.
• Upgrade Options: Evaluate the cost and value of upgrade options if you decide to scale up in the future. Choose a platform that offers a good balance between features and cost.

4. Integration Capabilities

• CRM Integration: Ensure the funnel builder integrates seamlessly with your existing CRM system for effective lead management and nurturing.
• Email Marketing Tools: Integration with email marketing tools is essential for automating follow-up emails and nurturing leads through the sales funnel.
• Third-Party Apps: The ability to connect with various third-party applications, such as payment gateways, analytics tools, and social media platforms, can enhance the functionality of your funnels.

5. Lead Capture and Management

• Forms and CTAs: Effective lead capture forms and compelling calls-to-action (CTAs) are critical for converting visitors into leads.
• Segmentation: The ability to segment leads based on their behavior and preferences allows for more personalized marketing efforts.

6. Analytics and Reporting

• Performance Tracking: Detailed analytics and reporting tools help you track the performance of your funnels, including conversion rates, traffic sources, and user behavior.
• A/B Testing: The ability to conduct A/B tests on different funnel elements, such as headlines, images, and CTAs, enables you to optimize your funnels for better performance.

7. Mobile Responsiveness

• Mobile Optimization: Ensure that the free funnel builder creates mobile-responsive funnels that look and function well on all devices, as a significant portion of web traffic comes from mobile users.
• Preview Tools: Tools that allow you to preview how your funnels will appear on different devices can help you make necessary adjustments for optimal mobile performance.

8. Scalability

• Growth Potential: Choose a free funnel builder that can grow with your business, offering advanced features and paid plans that you can upgrade to as your needs evolve.
• User Limits: Be aware of any limitations on the number of users, funnels, or leads you can manage on the free plan and ensure they align with your current and future needs.

9. Security

• Data Protection: Ensure the platform complies with data protection regulations and provides robust security measures to protect your customer data.
• Backup and Recovery: Look for features that offer regular backups and easy recovery options to prevent data loss.

Benefits of Sales Funnels In Marketing

Sales funnels are essential tools in modern marketing strategies, providing a structured and efficient way to guide potential customers through the buying journey.

Here are the key benefits of utilizing a sales funnel in marketing:

1. Streamlined Customer Journey

• Clear Pathway: A sales funnel creates a clear and organized pathway for potential customers, leading them from initial awareness to the final purchase decision. This structured approach ensures that customers receive the right information at the right time.
• Improved Customer Experience: By delivering targeted content and offers at each stage of the funnel, businesses can enhance the overall customer experience, making it more personalized and relevant.

2. Increased Conversion Rates

• Targeted Marketing: Sales funnels allow businesses to segment their audience and deliver tailored messages to specific groups, increasing the likelihood of conversion.
• Nurturing Leads: Funnels facilitate lead nurturing through automated emails, retargeting ads, and personalized follow-ups, helping to build relationships and trust with potential customers.

3. Enhanced Marketing Efficiency

• Automation: Many sales funnels are powered by automation tools that handle repetitive tasks such as email marketing, lead scoring, and follow-up. This saves time and resources while ensuring consistent communication.
• Data-Driven Decisions: Sales funnels provide valuable insights into customer behavior and preferences, enabling businesses to make data-driven decisions and optimize their marketing strategies.

4. Improved ROI

• Cost-Effective: By targeting specific segments and delivering personalized content, sales funnels reduce wasted marketing efforts and increase the return on investment (ROI).
• Scalability: Sales funnels can be easily scaled to accommodate growing audiences and expanding product lines, making them a cost-effective solution for businesses of all sizes.

5. Better Customer Retention

• Loyalty Programs: Sales funnels can incorporate loyalty programs and follow-up campaigns that encourage repeat purchases and foster long-term customer relationships.
• Feedback and Improvement: Funnels allow businesses to collect feedback at various stages, helping to identify areas for improvement and enhance customer satisfaction.

6. Predictable Revenue

• Forecasting: Sales funnels provide a clear picture of where potential customers are in the buying process, making it easier to forecast future sales and revenue.
• Consistent Sales: By maintaining a steady flow of leads and nurturing them through the funnel, businesses can achieve more consistent and predictable sales outcomes.

7. Increased Brand Awareness

• Targeted Content: By delivering valuable content at the awareness stage, businesses can increase their brand visibility and establish themselves as industry experts.
• Engagement: Engaging content and interactions throughout the funnel help build brand loyalty and encourage word-of-mouth referrals.

8. Effective Lead Qualification

• Lead Scoring: Sales funnels often include lead scoring mechanisms that help identify high-quality leads based on their behavior and engagement levels.
• Focus on Quality: By focusing efforts on qualified leads, businesses can improve their conversion rates and sales efficiency.

9. Customizable and Adaptable

• Flexibility: Sales funnels can be customized to suit different products, services, and customer segments, making them adaptable to various marketing scenarios.
• Continuous Improvement: Funnels can be continuously optimized based on performance data and customer feedback, ensuring ongoing improvement and effectiveness.

10. Competitive Advantage

• Strategic Edge: Businesses that effectively utilize sales funnels can gain a strategic edge over competitors by providing a more personalized and efficient customer journey.
• Market Insights: Detailed insights into customer behavior and preferences allow businesses to stay ahead of market trends and adapt their strategies accordingly.

Conclusion

The best free funnel builder software options, such as Systeme.io, and GetResponse, offer robust features that cater to various business needs, from email marketing to advanced analytics and automation.

These tools provide an excellent starting point for businesses to create effective sales funnels with zero upfront investment.

Leveraging these free funnel softwares can enhance your marketing efforts, drive more leads, and ultimately boost your revenue.