Free Download: 2021/2022 Retail Planning for A-brands

Now is when retailers are defining what the new normal will look like for brands.  

You, as an A-brand, are (re-)building your customer / channel plans to adapt to the disruption and accelerated trends brought about by the on-going pandemic 

•  Retailers are facing new financial pressures forcing them to re-prioritize and putting new pressures on suppliers 
• Shopper behaviours, missions and expectations are shifting; retailers are having to adapt to stay relevant + accessible – omnichannel and store navigation 
• Key customers, including buying alliances are redefining their strategies; the must win battles for suppliers have changed 

 Earlier in the year, Kantar’s retail experts shared their thoughts on some of these plus more in a workshop titled ‘Winning with International Key Accounts’ enabling leading FMCG companies to build future facing plans to win now and tomorrow 

Please do download the highlights from the session here and feel free to get in contact with us should you want to continue the conversation in the context of your business.  

Click here to request your download: https://go.pardot.com/l/31722/2020-07-30/mrdydp

Best 

Ray