Free to Attend Event Next Week
Join MIDiA Research and our partners on July 4th at The Ministry in London, where we will be examining best practices for premium content monetisation across media industries, exploring the lessons learned and transferrable strategies.
The opening presentation by myself will provide data on subscription rates across music, video, news and games, as well as demos, willingness to pay for non-converted users etc. Our brands & marketing, media and video analysts will also share the latest insights from their research in a 20,000-foot view segment.
Then it’s on to our panel discussion, with industry bellwethers bringing learnings of what they see working well in their respective fields and what they think it will take to convert the next wave of subscribers.
On the panel will be:
- George Lawson - Head of Commercial Operations, Sky
- Simon Wheeler - Director of Digital, Beggars Group
- Ranj Begley - Chief Content Officer | Managing Director UK, Readly
- Sophie Goossens - Media & Entertainment Counsel, Reed Smith
- Marina Haydn - MD for Circulation, The Economist.
As we do with all our events, we bring together experts, decision makers, innovators and entrepreneurs from all across the digital entertainment spectrum. The two presentations and panel discussion will precede MIDiA’s summer party, which will be an opportunity for anyone with a genuine interest in the space to unwind and fortify their networks.
Who should attend:
- Record labels, TV networks, music publishers and production companies: To better understand how evolving modes of consumption are impacting their audiences, what the future effect will be and how they should respond
- Content producers in music and video: To help understand how emerging consumption behaviours will affect the type of content that is produced, i.e. short-form content geared towards messaging apps, while playlists are gradually becoming the norm for music consumption. Also to understand how to accommodate potentially competitive behaviour from distribution services
- Video and music streaming services: To identify what opportunities lie ahead to capitalise on growth of respective models, and learn lessons for growth from other industries
- Agencies: marketing, advertising: Learn about where audiences are spending time consuming content. How old are they? Which platforms do they use? How long do they spend consuming?
- Investors: To help build a picture of the future trajectory of the digital content economy, informing where potential investment opportunities may lie.
Please note: For this event we are charging a ￡20 deposit which will be refunded if you attend and are registered at the event. This is to ensure that those who want to attend the event are able to come. Please enter the name of each attendee per ticket requested to ensure they are registered on the night.