FREE $2,000 Holiday Promotion Makes Record Month.

Most advertising agencies hide. They shy away from hard results and tell you "this is a branding exercise". And that's OK if you're Apple or Coca Cola but you're setting your money on fire if you use that approach with your business.

We just rolled out a new campaign using a free $2,000 holiday promotion for a real estate client of mine. We transformed a blind, "branding" radio ad into a sizzling, measurable, direct response piece and the listings for property management and sales are now rolling in. And the client can now see exactly how their advertising is performing.

We wrongly thought radio was a dead medium for the business, but since the client was locked into a few remaining months on their contract, I rewrote the ad and the results have been staggering.

Just goes to show documentation beats conversation.

Branding AND results. That's next level marketing.