Fred's Mission

From the beginning, the brand’s mission has always been to make the world a bit more colorful. Increasingly, it seems that originality and humor is a rare find in today’s dreary and gray world. But by constantly surprising customers with colorful and unique prints we always put a smile on their faces. A Fish Named Fred stands for uniqueness, originality and individuality. Life’s too short to have an average style. That's why Fred’s motto is; Be proud, Stand out!