Fredrik Kjellberg joins Twiceme as CMO, Several new partners launched, and updates launching at NSC

Dear Twiceme Community,

We are excited to bring you the latest updates from Twiceme, where we continue to push boundaries in smart safety solutions. In recent months, we have formed several impactful partnerships with industry leaders, got Fredrik Kjellberg on board as our CMO, expanded our presence at key events, and launched an exciting new learning platform. Let’s take a closer look at what’s new and what’s ahead.

First of all, subscribe to our newsletter for more insider information on product updates.

Secondly, meet us at NSC for a first-hand look on our newly launched features for professionals.

Partnership Launches with Industry Pioneers

At Twiceme, we are committed to enhancing safety across a wide range of industries, from sports to construction. Here are some of the exciting partnerships we’ve secured that will help us do just that:

Ruroc – A Perfect Match for Safety and Style

We are proud to announce our partnership with Ruroc, a brand renowned for their cutting-edge helmets in the moto and ski sectors. Ruroc's dedication to both performance and innovation aligns perfectly with our vision. By integrating Twiceme into their helmets, we are creating a new standard for safety, allowing users to access critical information quickly in an emergency situation. This partnership brings Twiceme to a loyal, global customer base that values both function and design.

Kellys Bicycles – Leading the Charge

Kellys Bicycles, one of Europe’s most prominent bike brands, is incorporating Twiceme technology into their latest models. This partnership brings advanced safety features to their cyclist community, allowing riders to enjoy the freedom of the road while knowing that vital information is accessible in case of an emergency. Kellys’ commitment to innovation makes this a natural and exciting fit for both brands.

Helly Hansen Workwear – Innovating Workplace Safety

In a groundbreaking move, Helly Hansen Workwear will be the first workwear brand to launch products featuring Twiceme. As a pioneer in high-performance workwear, Helly Hansen recognizes the value Twiceme brings, not only in emergency situations but also in prevention and inspection. This partnership extends the application of smart safety features beyond personal protection to broader workplace safety, enhancing both the prevention of accidents and the ability to respond when they occur.

Spektrum – Breaking New Ground in Sports Safety

Spektrum is expanding into a new sports segment with their first helmet featuring Twiceme technology. This partnership marks a significant milestone as Spektrum, known for their sustainable approach and high-performance gear, will introduce Twiceme’s safety features to their users. As the collaboration grows, we anticipate more helmets with Twiceme integration, setting a new bar for safety in sports.

Welcoming Our New CMO: Fredrik Joins Twiceme

We are delighted to welcome Fredrik as our newly appointed Chief Marketing Officer (CMO). With a wealth of experience at leading sports brands such as Hagl?fs, Atomic, and MIPS, Fredrik brings a deep understanding of both the sports and safety industries. His expertise will be instrumental in driving Twiceme’s growth as we continue to expand our global footprint and bring innovative solutions to market.

Fredrik joins an esteemed group of industry veterans already at Twiceme, including:

• Chris Sackett – Former Vice President at Bell and President at Fasthouse
• Lance Ohrazda – Spent 9 years at MIPS, a global leader in helmet safety
• Patrik Erlandsson – One of the most renowned experts in the moto industry

With this incredible team of leaders guiding us, Twiceme is positioned to continue making impactful strides in the world of smart safety technology.

National Ski Areas Association (NSAA) – Enhancing Safety in Ski Areas

We are thrilled to announce a strategic partnership with the National Ski Areas Association (NSAA), a key organization dedicated to improving safety across ski areas in the United States. The NSAA’s mission aligns perfectly with our own, as we both aim to provide innovative solutions to ensure safer environments. With Twiceme’s deep connection to ski patrols and safety operations, this partnership is a natural fit that will drive further adoption of our technology within the ski industry.

VP of Safety at Hoar Construction on the Importance of Smart Equipment

We’re honored to have been mentioned by the VP of Safety at Hoar Construction in a recent industry discussion about the future of smart equipment in construction. Partnering with Studson to integrate Twiceme into smart helmets, they emphasized how critical such innovations can be on a worksite, stating, “Smart helmets can be worth their weight in gold.” This highlights the growing recognition of the value that Twiceme brings to industries where safety is paramount. Learn more.

Eurobike 2024 – Showcasing the Future of Cycling Safety

Our presence at Eurobike 2024 was a tremendous success. As one of the world’s leading events for the cycling industry, it gave us the opportunity to showcase our latest integrations and connect with key stakeholders across the globe. The feedback we received reinforced the importance of what we’re building and the impact it can have on cyclists’ safety. We look forward to continuing our momentum from this event to drive further growth and adoption.

Twiceme University – Empowering Professionals with Knowledge

We are excited to introduce Twiceme University, our newly launched, on-demand online learning platform designed to empower professionals with the knowledge they need to maximize the benefits of Twiceme technology. Whether you’re a safety manager, or a construction professional, Twiceme University offers in-depth, practical training on how to effectively use our technology to improve safety in your environment.

The course will be continuously updated with new content, covering everything from the essentials of using Twiceme to more advanced topics tailored for safety professionals. Plus, those who complete the course will receive a certificate of completion, which can be a valuable asset for anyone looking to enhance their professional credentials.

Looking Ahead

As we continue to expand our partnerships and refine our technology, we remain committed to our mission: making safety accessible, easy to use, and effective for everyone. Whether it’s through our innovative collaborations, strategic industry partnerships, or educational initiatives, we are excited for what’s next and look forward to sharing more updates with you soon.

Thank you for being a part of the Twiceme community. Together, we’re shaping the future of safety.