FRAUD in Google Ads: What you need to know to fight it!
Recently, Senior Living SMART's paid ads team uncovered a scheme by scammers to use our clients' Google Ads against them to generate fake leads. In our first blog below, find out how the scheme worked, what it was costing our clients, how we shut it down, and how much we saved our clients by shutting down the bogus clicks.
Google Ads presents enormous opportunities for senior living communities to earn leads across all levels of care. But Google Ads is not a set-it-and-forget-it kind of marketing tactic. Our second blog below details utilizing Google Ads for senior living when finding prospects who need you.
Plus: download our free guide on Google Ads fraud for a more detailed dive into the crime.