Frase Review 2024: Is Frase AI Writer Worth It?

AI content writing tools have been around for some time now. Not long ago, the thought of machines writing for humans was bizarre. The rise in demand for web content turned that idea into reality and accelerated the rise of AI content writing tools in web content creation.?

Businesses and writers in need of freshly produced web content often turn to AI writing software like Frase, to help them generate blog posts and articles for their content-hungry audiences.

Unlike humans, AI writing tools process vast amounts of information and generate content in a fraction of the time a human writer would take. Often, the resulting content comes out in a decent state, ready to edit and publish.

In this post, we tested Frase – one of the hidden AI content writing gems that will make creating SEO blog posts and articles a breeze.

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Frase and AI Writing Overview

Before Frase made its debut in 2017, companies hired human content writers to create content for their websites, social media, emails, case studies, and sales. The content writing process was long and littered with challenges.?

It would take human writers hours to write content and complete projects in the stipulated amount of time. But since the introduction of AI writing software like Frase in the content creation process, businesses can now:

• Save nearly half of the time they spend writing content.
• Boost business efficiency by up to 40%.
• Lower operational costs by up to 30%.

[Source: AI in the Workplace.]

More studies indicate that a minimal investment in AI would help save 2-4 percent of total labor time.

Frase is designed to help content marketers, bloggers, and companies create sufficient optimized content for their digital marketing campaigns.

Unlike other automated content creation platforms, Frase has all the features you need to research, edit, and optimize your content under one roof.

Frase Key Features

Frase has over 40 templates for content creators to choose from.?

When you want to write an optimized blog introduction, simply navigate to the AI Tools section on your dashboard and search for “Blog Introduction”.

As you can see, everything has been laid out in a neat order on your dashboard so you can easily find what you’re looking for.

In our test cases, we found the following features to be quite unique and super helpful when generating content for our test blog:

1. Blog Introduction – Do you ever feel like you’re stuck in your own mind’s prison when crafting the perfect blog intro for your blog articles? This lightweight template can generate an optimized blog intro in just two steps.?
2. List of Questions – When writing content for a professional business, e.g. a legal firm, it helps to find the most relevant questions for the FAQ section. Frase helped us come up with good questions and answers that the target audience would actually care about.
3. Paragraph Rewriter – Sometimes, when you run out of ideas, you scribble down what you can put together into a mashed-up block of text. Frase can take this idea-rich block and turn it into an optimized, well-organized, and logical paragraph for your content.
4. Pros and Cons – This template comes in handy for product and service reviewers with limited time to scour the internet to find the good and the bad sides of their specific products.
5. Product Description – Frase can also turn bland product statements and features into catchy product descriptions with elegance and creativity.
6. How-to Blog Post – This template allows you to generate an initial draft for your article in merely two steps. The output needs further refining. On the bright side, we were able to set off the blog article in the best tone.
7. Article Writer – Last but not least, you have the Article Writer template, which helps you generate quick drafts for your guest posts and blog articles.

What all these templates had in common was the ability to pre-optimize the output for later. As such, we were able to generate optimized drafts good enough to edit and publish in a matter of minutes.

How Does Frase Work?

The content writing process on Frase starts with creating a new document. To do that, simply head over to your left admin panel area and click on Documents.

This action opens up a documents history tab, where you’ll find another neatly organized backlog of articles generated with Frase on your account.

After naming your document and selecting your target search query, you should see a second panel to the furthest right side of your new document. Here, you can instruct Frase to scour the internet and scrape the best ideas from the top-ranking articles.

During the research phase, Frase collects information from over 20 search results. Each search result gets its headings and subheadings displayed on a scrollable section for easy retrieval.

Next, you can select your most preferred headings and subheadings directly from the SERPs (search engine results). You can further edit these subheadings or re-organize them into H1s and H2s to create an outline for your draft content.?

You can also optimize your content directly from within your document by analyzing the top search results and links to competitor pages.

Frase further allows you to spy on your competitor’s best keywords by topic, clusters, in titles, and headers.

While looking for keywords for our draft blog, we bumped into the platform’s Topic Heatmap, which essentially gives you even more ideas and topics related to your target search query (your main keyword).

(Check out the image below)

Is Frase Worth It in 2024?

Frase, like many other AI-powered content writing tools, can significantly speed up the content creation process. With Frase, it’s easy to generate solid drafts and content outlines that can be readily added to your content strategy.

You can generate complete articles in seconds, and take charge of the research and optimization process – something you won’t experience with Jasper or Writesonic.

What’s more, if you produce massive amounts of content for a diverse clientele, you can onboard your content writing team to help meet the demand through a shared dashboard.

At the time of this article’s writing, Frase did not work on the usual credit-based pricing model. Instead, Frase credits are calculated on the number of documents generated.?

So, for a monthly fee, users can generate a specified number of documents on the Solo and Basic plans. Users on the Team plan can generate as much content as they need without the fear of depleting their allocated user credits.

Pros & Cons

Although AI content creation tools can assist in generating and optimizing content for SEO, there exists some advantages and shortcomings that you need to be aware of before making your decision.

Here are the things we liked and things we didn’t like with Frase:

Pros

• Cost-effectiveness – Frase offers greater control over your content creation budget. Each plan has a specific number of articles that you can generate, with the Team plan allowing users to generate unlimited content.
• Higher output and efficiency – Frase generates more content with less effort as compared to human writers. It can cut down your content creation time while generating drafts that are good enough to supercharge your marketing campaign.
• Consistent content – Freelance content writers and companies struggling with content creation can turn to Frase for generating consistent content, which is crucial for branding and marketing.

However, there are some considerations and limitations to keep in mind:

Cons

• Quality concerns – While AI-generated content has improved significantly, Frase may not always match the creativity, detail, and storytelling ability of a human writer.?
• Human input is still required – You still have to check your output manually for factual correctness and conciseness. This helps bring up your content’s quality.
• Less originality – AI tools might inadvertently produce content that resembles existing pieces too closely, leading to issues with a lack of originality.

Still, AI for content writing can be worth it depending on your specific needs.

Frase Pricing:

• Solo – Starts at $14.99/month ($12.66/month if paid annually)
• Basic – Starts at $44.99/month ($38.25/month if paid annually)
• Team – Starts at $114.99/month ($97.75/month if paid annually)

These prices are subject to periodic review by Frase. For updated pricing, we recommend checking the official website every once in a while.

Conclusion

Frase is your all-in-one content writing tool, with powerful research features and blog optimization tools that help you generate optimized content for your website. Whether it’s the right tool for you or not depends on your business needs.

We do encourage you to test Frase for only $1 for 5 days. and find out if it fits your needs.