frankly… Episode 57 Rewind: Marketers Need a Building Mindset

?

Career Alongside Marketing Technology

Giorgia Favaretto-Illig immigrated to the United States 26 years ago from Italy and unexpectedly stumbled into the world of project management. Long before “marketing automation” became a buzzword, she adapted to the rapid evolution of marketing technology, building her expertise in operations and databases. Her secret to a career filled with adaptability and innovation? A growth mindset! By deeply understanding how marketing technologies interconnect, you can set yourself apart from other marketers in the competitive field.

Legal and Automotive Expertise Meets Marketing Strategy

What do corporate law and automotive have in common with marketing technology? For Giorgia, the answer lies in leveraging cross-disciplinary knowledge to create impactful campaigns. Her fascination with the fields had driven her to collaborate closely with lawyers and engineers, extracting insights that inform powerful campaigns. The takeaway? Unique expertise can be a powerful advantage. Use your sought-out knowledge to?craft narratives that truly connect with audiences. ?

Turning Constraints into Opportunities

Limited resources can spark innovation. When you have a small marketing team and budget, it’s vital to find cost-effective ways to secure the resources your brand needs. Giorgia’s advice: Stay resourceful, foster collaboration with your sales team and experiment to prove your marketing value. Be a (calculated) risk-taker and turn obstacles into opportunities for growth.

Building High-Performing Marketing Teams ?

A high-functioning marketing team thrives in four core areas: growth marketing, operations, branding and product management. While technical skills like SEO, analytics and multichannel strategy are essential, Giorgia emphasizes the importance of hiring product marketers who can bridge the gap between business goals and customer needs. Build a team by finding individuals with the right mix of skills. Ensure they understand the business for your marketing team’s overall success.

?Listen to frankly… Episode 57: Marketers Need a Building Mindset to hear the full discussion.?????

?