frankly… Episode 56 Rewind: It’s Officially Strategy Season

Evaluating Your Current Strategy??

With Q4 underway, it’s time to assess the effectiveness of your current communications strategy. Emily Hebert recommends conducting comprehensive audits to gather data and analyze what worked well in the past year. Take it a step further by evaluating your market research, competitive analysis and audience discovery to identify new opportunities, inspire creativity and note areas for improvement in 2025. ?

Strategic Planning for 2025?

Strategic planning is more than just setting goals for the new year – it’s identifying where your strengths lie and understanding how to capitalize on them. If you are unsure where to start, begin with the “why.” Use your 2024 insights to curate a roadmap to ensure every action you take in the new year is intentional and aligned with your big-picture goals. ?

Maximizing Owned Content??

In a world of shifting algorithms and AI-driven changes, owned content is more significant than ever and can be maximized across multiple platforms. Remember, your owned channels are where you control the narrative – so take full advantage of them and be strategic to help you resonate with specific audiences. Pro tip: Amplify your owned content even further using paid tactics to reach your right audience.??

Measuring Success???

KPIs are your secret weapon for making big strides in 2025. Emily highlights the importance of tracking progress monthly and adjusting as needed to ensure your strategy stays on course. Without data, it’s much more difficult to align your communications strategy to your business goals. A data-driven strategy inspires content that is intentional and works toward building lasting success. In short, keep your eye on the data, and the results will follow!??

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Listen to frankly… Episode 56: It's Officially Strategy Season ?to hear the full discussion.??????